Responsibilities

• Manage CRM platforms such as HubSpot, including configuration, contact management, segmentation, lead scoring, workflow automation, and data hygiene.
• Build, configure, and execute newsletters, promotional campaigns, drip sequences, and automated nurture campaigns.
• Monitor email performance metrics including open rates, click-through rates, conversions, and list growth.
• Conduct A/B testing of subject lines, content, calls to action, and other campaign elements.
• Maintain and update website content using WordPress and similar CMS platforms.
• Develop landing pages, email templates, and supporting marketing collateral.
• Maintain consistent branding and quality across client-facing and internal marketing materials.
• Collaborate with Sales, Client Success, and Design teams to coordinate messaging and campaign schedules.
• Present company services to clients and prospects using PowerPoint or Google Slides.
• Stay current with CRM, email marketing, CMS, deliverability, and compliance best practices.

Requirements

• 1+ year of experience in email marketing, digital marketing, or marketing operations.
• Hands-on experience with a CRM platform, preferably HubSpot.
• Experience managing contacts, segmentation, workflows, and CRM automation.
• Experience creating and analyzing email marketing campaigns.
• Experience updating website content through a CMS.
• Strong writing, editing, and communication skills.
• Understanding of email deliverability, list hygiene, and marketing compliance.
• Ability to interpret campaign analytics and translate data into actionable improvements.
• Strong organizational skills with the ability to manage multiple campaigns and deadlines.
• Proficiency with Microsoft Office, including Excel, Outlook, PowerPoint, and Word.

Preferred

• Bachelor's degree in Marketing, Communications, or a related field.
• Experience with Mailchimp, Constant Contact, or similar email marketing platforms.
• Advanced HubSpot CRM and marketing automation experience.
• Experience with WordPress, Wix, Squarespace, or similar CMS platforms.
• Familiarity with CAN-SPAM, CASL, and GDPR requirements.
• Agency or small-business marketing experience.
• Experience with Canva or similar design tools.
• Strong understanding of email campaign optimization, A/B testing, lead nurturing, and conversion-focused content.
• Ability to confidently present information to clients and prospects through video meetings.

Benefits

• Competitive annual salary of $50,000–$60,000.
• UnitedHealthcare medical plans with company HSA contribution.
• Dental and vision insurance.
• Life and disability insurance.
• 15 days of annual PTO.
• 6 paid holidays plus 4 floating holidays.
• 401(k) retirement savings plan.
• Inclusive parental leave.
• BizBucks peer-to-peer recognition and rewards program.
• Fully remote work environment.