Email Marketing Specialist

Responsibilities

• Own the email strategy: what we send, to whom, when, and why
• Build, schedule, and send all email and SMS campaigns, and manage the campaign calendar with the Marketing Manager
• Write email and SMS copy in Plum Paper’s voice, and help define our voice and tone guidelines. Work with cross-functional teams to ensure content accuracy.
• Brief and partner with design on visuals, then build emails in Klaviyo from an on-brand, modular template system
• Build and refine segments based on behavior, purchase history, engagement, and lifecycle stage
• Build and optimize core flows: welcome, abandoned cart and browse, post-purchase, next-planner reminders, win-back, and sunset
• Consolidate all email to the Klaviyo platform, working with IT/Dev on set up and automations
• Design and launch a Plum Paper loyalty program, covering structure, rewards, naming, and launch
• Model program economics with Finance, and integrate the program with Klaviyo alongside IT/dev
• Own retention around the planner lifecycle: every planner has an end date, so you’ll know when customers are due for their next one

Requirements

• 1–2+ years of hands-on email marketing. You’ve built flows and campaigns yourself, not just briefed an agency
• Hands-on Klaviyo experience strongly preferred (or a comparable ESP)
• A strong writer who picks up a brand voice quickly
• Experience with retention or loyalty marketing, such as a loyalty, VIP, or referral program
• Comfort owning a channel independently and partnering with design and IT/dev
• Equal parts strategic and hands-on, with the eye to catch a broken link before it goes to 50,000 people
• Basic HTML/CSS is a plus

Preferred

• Experience with developing a loyalty program
• SMS compliance knowledge (TCPA, opt-in/opt-out flows)
• An e-commerce or custom-product background
• You already own a planner (or three)

Benefits

• Great comprehensive benefits including Medical, Dental, Vision, Short Term & Long-Term Disability, Company provided & paid life insurance.
• Excellent 401K Retirement Plan with generous company match.
• Work Life Balance; 12 Company Paid Holidays, Paid Vacation and Paid Sick Time.
• High growth potential with excellent compensation.
• A company culture that values individual contribution.