Email Marketing Specialist

Responsibilities

• Own day-to-day email marketing execution in HubSpot, including emails, workflows, campaigns, forms, and lists.
• Build, execute, and manage segmented email campaigns, automated nurture programs, drip campaigns, and branching workflows.
• Build polished, responsive emails using approved content and creative assets.
• Set up, test, and maintain automated workflows, including enrollment criteria, branching logic, triggers, and lead nurturing sequences.
• Execute A/B tests across subject lines, email content, CTAs, audiences, and send times.
• Maintain email database health, including list hygiene, suppression lists, and contact data quality relevant to email marketing.
• Ensure email marketing compliance (e.g., CAN-SPAM, GDPR) and best practices for deliverability.
• Troubleshoot execution issues and ensure emails, forms, and workflows function correctly.
• Monitor and manage the general marketing inbox (hello@).
• Monitor email performance, including deliverability, open rates, click-through rates, engagement, and conversions.

Requirements

• Bachelors degree required
• 5+ years of experience in email marketing and marketing automation, including hands-on experience with HubSpot.
• Strong knowledge of HubSpot Marketing Hub, including email, workflows, lists, segmentation, forms, and reporting.
• Experience building drip campaigns, automated nurture programs, and conditional branching workflows.
• Understanding of email deliverability, contact database hygiene, and email marketing compliance best practices.
• Experience with A/B testing, reporting, and performance optimization.
• Experience coordinating multiple marketing projects simultaneously using project management tools (e.g., Asana, Monday.com, or Smartsheet).
• Excellent organizational skills and attention to detail, with the ability to manage competing priorities and deadlines.
• Strong communication skills and comfort following up with stakeholders across the team.
• Ability to work independently while collaborating closely with marketing, content, design, and other stakeholders.

Benefits

• Health insurance (medical, dental, vision) with a robust wellness program to support your physical and mental well-being
• Generous paid time off policy
• Company-matched 401(k) retirement plan to help you secure your future
• Tuition reimbursement program to support your continued education and career advancement
• Employee assistance program providing confidential counseling and support services for personal challenges
• Discretionary employee bonus program
• Employee Discounts and perks through our PEO