Drive day-to-day email marketing operations in HubSpot to execute scalable campaigns that meet KPIs.

• Own day-to-day email ops, calendar, and audience segmentation in HubSpot.
• Co-manages the email send calendar to ensure consistency in cadence, strategic audience segmentation, and list health
• Executes content strategies by authoring high-conversion email copy tailored to ensure all messaging aligns with brand standards and drives specific business KPIs
• Oversees the HubSpot template library, including the maintenance of email templates and functional modules to support scaled output
• Owns the creation and refinement of visual assets (Canva) to support the specific creative and visual requirements of email campaigns
• Owns the troubleshooting and resolution of urgent email campaign issues, utilizing critical thinking to implement real-time corrections and mitigation strategies for technical errors
• Evaluates and maintains technical guidelines and process documentation to ensure operational consistency and compliance with industry standards
• Develops and executes a comprehensive testing roadmap (subject lines, CTA, layout) to continuously improve conversions
• Applies in-depth knowledge and technical guidance by analyzing and interpreting email performance data to provide actionable insights and present recommendations to leadership for growth
• Applies specialized knowledge to lead a rigorous Quality Assurance (QA) process, evaluating build accuracy, personalization tags, and rendering across a variety of email service providers