Email Marketing Specialist at Holland America Line | Seattle, WA | $59K/yr – $80K/yr

Email Marketing Specialist

Seattle, WA (On-site)

$59K/yr – $80K/yrMid Level2+ years expFull time

Posted 5 months ago

Job Summary

Drive end‑to‑end email campaigns for Holland America Line and Seabourn, owning delivery, QA, and cross‑functional coordination.

Must-have: Minimum of 2 years managing email marketing programs with ESP/CRM
Standout: In-office Seattle role with shipboard travel
Standout: Strong cross‑functional project management and QA discipline

Job Description

Responsibilities

Email Campaign Execution & Delivery: Responsible for the end‑to‑end execution of promotional, lifecycle, and transactional email campaigns across Holland America Line and Seabourn. Translates approved campaign inputs into fully built email and landing page assets within CRM and email service provider platforms. Ensures all emails are accurately set up, tested, and deployed according to campaign requirements and production timelines. Manages email builds including audience versioning, dynamic content application, and deployment logic. Confirms readiness for launch by validating creative, content, links, and targeting prior to deployment. Coordinates final launch activities to ensure on‑time delivery. Supports multiple concurrent campaigns while maintaining attention to detail and executional consistency.
Cross‑Functional Coordination & Project Management: Partners closely with Pricing, Demand, Creative, and Marketing stakeholders to gather inputs required for email communications. Coordinates project timelines, milestones, and deliverables to ensure alignment with broader marketing calendars. Compiles stakeholder inputs into formats suitable for internal teams or external vendors, ensuring clarity and completeness. Maintains project schedules, status updates, and documentation to support transparency and accountability. Facilitates review and approval workflows, ensuring required sign‑offs are obtained prior to execution. Manages day‑to‑day communication related to assigned email initiatives. Proactively identifies and resolves execution risks related to timing, inputs, or dependencies.
Quality Assurance & Brand Compliance: Ensures all email communications meet brand standards, visual guidelines, and content accuracy requirements. Conducts thorough quality control reviews of email and landing page content, including links, subject lines, formatting, and personalization logic. Verifies audience targeting and versioning to ensure correct delivery to intended recipients. Reviews copy for clarity, consistency, and alignment with approved messaging. Confirms that final assets reflect approved inputs and adhere to established specifications. Documents and resolves errors identified during testing cycles. Maintains a high standard of execution to protect brand integrity and customer experience.
Program Maintenance, Tools & Vendor Support: Manages day‑to‑day maintenance of established email programs. Supports updates to existing programs to reflect changing business needs, messaging, or targeting requirements. Utilizes HTML and basic image editing skills to create or modify email assets as needed. Coordinates with external vendors to obtain project estimates and supports internal approval of associated costs. Tracks expenses and updates budget reporting mechanisms in alignment with approved spend. Maintains organized records of files, assets, and program documentation. Ensures tools, templates, and processes are used consistently and effectively.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent combination of education and experience.
Minimum of 2 years of hands‑on experience managing email marketing programs within an in‑house marketing team or agency environment.
Demonstrated proficiency using email service provider (ESP) and customer relationship management (CRM) platforms to build, test, and deploy email campaigns.
Working knowledge of HTML and CSS as applied to email design and modification.
Proficiency with standard business and marketing tools, including Microsoft Office.
Ability to analyze email performance metrics and apply insights to campaign execution and optimization.
Experience executing end‑to‑end email campaigns, including setup, testing, deployment, and post‑campaign review across multiple campaign types.
Experience partnering with cross‑functional stakeholders to gather inputs and translate requirements into executed email communications.
Demonstrated experience managing multiple projects simultaneously in a fast‑paced, deadline‑driven environment.
Experience performing quality assurance on digital communications, including content accuracy, links, targeting, and formatting.

Benefits

Cruise and Travel Privileges for You and Your Family
Health Benefits
401(k)
Employee Stock Purchase Plan
Training & Professional Development
Tuition & Professional Certification Reimbursement

Holland America Line

We are a collaboration of Holland America Line and Princess Cruises, innovators in Alaska tourism and advocates for the environment. We provide all the land-based logistics and operations in Alaska and the Yukon. We offer year-round positions and summer seasonal jobs for individuals just entering the workforce to those with life experiences. We operate hotels, a fleet of luxury motor coaches and the largest domed rail cars in the world; we offer both luxury and adventure that is truly unmatched. Don’t miss your chance to find adventure and work for the largest tour operator in Alaska! , , To view our year-round and summer jobs in Alaska and the Yukon, visit www.alaskatourjobs.com or www.yukontourjobs.com. , , Must be authorized to work in the United States or Canada. Holland America-Princess is unable to sponsor or take over sponsorship of employment visas at this time.

Anchorage, Alaska, USA

527 employees (23 in marketing)

www.alaskatourjobs.com