Responsibilities

• Build, QA, and execute HubSpot emails for newsletters, product launches, promotions, events, and distributor co‑marketing.
• Own end‑to‑end execution: templates, assets, personalization tokens, workflows, approvals, rendering QA, and final send.
• Collaborate on email copy — refining messaging for clarity, persona relevance, and performance (with support from PMMs when needed).
• Maintain a consistent, high‑quality execution standard across brands and BUs.
• Build and maintain advanced smart lists using persona, industry, product line, account lists, lifecycle stage, region (NA/EMEA), and engagement behavior.
• Apply personalization tokens, dynamic content, and conditional logic to improve relevance and performance.
• Ensure segmentation logic aligns with consent status, data hygiene, and regional compliance.
• Proactively identify and help resolve HubSpot data issues that impact targeting, reporting, or automation.
• Own email performance measurement, including: Open Rate, CTR, CTOR; Conversion Rate; Engagement over time; Unsubscribes, spam, and deliverability signals; Form fills, MQLs, and downstream funnel impact.
• Use HubSpot reporting, UTMs, and GA4 to track attribution from email engagement through pipeline influence.