Email Marketing Specialist

Wentzville, MO (On-site)

$60K/yr – $65K/yrMid LevelOther

Posted 3 weeks ago

Job Summary

Own end-to-end email campaigns and lifecycle programs, from planning and testing to optimization across audiences and journeys, collaborating with creative and tech teams.

  • Lead planning, deployment, and optimization of email campaigns on major platforms
  • Develop audience segments and automated journeys to improve relevance and engagement
  • Coordinate QA, performance analysis, and iterative improvements with cross-functional partners

Job Description

Responsibilities

  • Plan, build, test, schedule, and deploy promotional, educational, and lifecycle email campaigns using Listrak or a comparable email marketing platform.
  • Build meaningful audience segments using behavior, purchase history, engagement, profile information, and other signals to make messages more relevant.
  • Write and refine clear, useful email copy while partnering with creative teammates to bring campaigns to life in etrailer's helpful and trustworthy voice.
  • Own campaign QA, including audience selection, links, personalization, tracking, mobile rendering, offers, and send settings before anything reaches our neighbors.
  • Build and improve automated journeys such as welcome, post-purchase, browse, replenishment, and re-engagement programs.
  • Test messaging, creative, audiences, timing, offers, and other variables, then use performance data to understand what worked, what didn't, and what we should do next.
  • Manage multiple campaigns and deadlines, collaborate across etrailer, and have some fun finding better ways to connect with our neighbors.

Requirements

  • Hands-on experience in email marketing, CRM, lifecycle marketing, digital marketing, or a comparable field.
  • Experience with platforms such as Listrak, Klaviyo, Braze, Salesforce Marketing Cloud, HubSpot, or similar tools is valuable, along with working knowledge of HTML/CSS for email.
  • Ecommerce or retail experience is helpful, but the ability to understand the neighbor and continuously improve the experience matters just as much.

Preferred

  • Experience with platforms such as Listrak, Klaviyo, Braze, Salesforce Marketing Cloud, HubSpot, or similar tools is valuable.
  • working knowledge of HTML/CSS for email
  • Ecommerce or retail experience is helpful

Benefits

  • etrailer offers a comprehensive benefits package including medical, dental, vision, 401(k), paid time off, paid holidays, and more.
  • You'll also have opportunities to deepen your understanding of our products, neighbors, and business while continuing to develop your skills as email platforms, customer behavior, AI-assisted tools, and digital marketing continue to evolve.
etrailer logo

etrailer

etrailer.com is the world's leading online retailer of custom-fit towing accessories. Our company dates back to 1946 when we were founded by Henry Bross as a small family business. First an R.V. park and then a service station with the intention of serving the local neighborhood, a need for quality parts and accessories at an affordable price quickly became apparent. The company began growing to serve an ever-larger market, and in 1976 we constructed a massive new showroom, warehouse, and installation facility that quickly became a regional destination. Customers began traveling from all of the surrounding states to get the supplies they needed and were unable to find locally, or for a fair price.We carry thousands of vehicle accessories such as custom-fit trailer hitches for over 3,100 different vehicles, performance chips, heavy-duty towing supplies, trailer parts, bike racks, cargo carriers, step bars, tonneau covers, lights, car covers, RV supplies, floor mats, and much more, to help you make your vehicle more useful and more fun. Our decades of experience and enormous buying power ensure that you will get quality parts, and excellent service, at the lowest price possible.

Founded in 1946
Wentzville, Missouri, USA
280 employees (50 in marketing)

Salaries

Posted range

$60K/yr – $65K/yr

Taken straight from the job posting.

The middle of this range ($63K) is in line with the median base salary for Email Marketing Specialist roles in the United States ($65K).

Email Marketing Specialist median pay in the United States

$66K/yr

Most pay falls between $61K and $75K. Based on 50 salaries.

See all etrailer salaries

Marketing Team

Marketing Team Size
36 (13% of company)
Median Tenure
3.7 years
Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
2.8M
Monthly Google Ads Budget
$192K
Traffic Source Mix
Search
55.6%
Direct
38.1%
Referral
3%
Social
2.3%
Paid
0.9%

Headcount Trend

Current headcount: ~280
etrailer logo

Email Marketing Specialist

etrailer · Wentzville, MO · On-site