Responsibilities

• Developing strategy and leading the execution of the Retention marketing programs across email, push, SMS, subscription, and CRM marketing initiatives.
• Create and manage subscription workflows for customer retention, reactivation, and churn reduction.
• Working cross-functionally with development, design, data/analytics, and creative to design, build, and execute automated, triggered lifecycle, and ad-hoc campaigns across direct marketing user journeys (email, SMS, and other messaging delivery applications).
• Manage customer loyalty and referral programs.
• Oversee list building, pre and post-purchase content, conversion flows, and abandoned cart/session flows.
• Maintain marketing calendars for promotions, product launches, and events.
• Collaborate with and support our omnichannel efforts in retail and on marketplaces
• Collaborate with cross-functional teams for cohesive campaign execution.
• Analyze campaign performance to optimize strategy and execution.

Requirements

• 3-5 years of experience in email and SMS marketing, preferably in eCommerce (ideally with a CPG brand or product line).
• Experience managing large subscriber lists and working with digitally native brands.
• Familiarity with ad spend-driven, direct-response marketing teams.
• Strong analytical skills and a data-driven approach.
• Knowledge of email marketing best practices and experience with conversion-oriented design and copy (subject lines, messaging, list management & segmentation, deliverability, and CAN-SPAM/anti-spam laws.
• Your deep understanding of the levers and tools needed to assess, define, and optimize your strategic marketing plan is evident.

Nice To Have

• Klaviyo, Shopify, and Recharge experience ideal

Benefits

• A dynamic and passionate team environment.
• Opportunity to work on world-class products and innovative brands.
• A blend of data-driven and creative approaches to resonate with customers.
• A global workforce, with team members from nine countries.
• An energetic and motivated team atmosphere
• A commitment to individual growth and expression in a collaborative setting.
• Fully Remote
• Observed Local Holidays