Responsibilities

• Develop and implement comprehensive email marketing strategies aligned with business goals, including planning, execution, and optimization of campaigns.
• Manage email campaign management using leading email marketing software such as Mailchimp, Salesforce Marketing Cloud, Pardot, or HubSpot.
• Design engaging email content utilizing copywriting skills and visual tools like Adobe Photoshop to create visually appealing messages that resonate with diverse customer segments.
• Execute customer segmentation strategies to target specific audiences effectively through lead segmentation and personalized messaging.
• Utilize marketing automation tools to set up workflows, trigger-based emails, and automated sequences that nurture leads and enhance customer journeys.
• Conduct A/B testing and controlled experiments research to refine messaging, subject lines, send times, and design elements for maximum impact.
• Monitor digital marketing performance using web analytics reporting tools like Google Analytics and Salesforce Marketing Cloud analytics dashboards; analyze data to inform strategy adjustments.
• Collaborate with cross-functional teams on marketing project management initiatives to ensure timely delivery of campaigns and initiatives.
• Maintain compliance with industry standards and best practices for email marketing while ensuring deliverability and list hygiene.
• Stay current on industry trends in email content marketing, automation techniques, and digital marketing performance monitoring to continuously improve campaign effectiveness.

Requirements

• Proven experience in email marketing software such as Mailchimp, Salesforce Marketing Cloud, Pardot, or HubSpot.
• Strong understanding of customer segmentation techniques and lead segmentation strategies.
• Proficiency in HTML and CSS for customizing email templates; familiarity with Adobe Photoshop for visual content creation is a plus.
• Hands-on experience with marketing automation platforms to implement automated workflows and trigger-based campaigns.
• Demonstrated ability in digital marketing performance monitoring using web analytics tools like Google Analytics or similar platforms.
• Skilled in copywriting for email content marketing that drives engagement and conversions.
• Experience conducting A/B testing, analyzing results, and applying insights to optimize campaigns.
• Strong project management skills within fast-paced environments; ability to coordinate multiple campaigns simultaneously while maintaining attention to detail.

Preferred

• familiarity with Adobe Photoshop for visual content creation is a plus.
• Knowledge of SQL or Pardot’s data querying capabilities is advantageous for advanced data analysis.