Email Marketing Specialist

Responsibilities

• Own the execution and optimization of email marketing campaigns for assigned stakeholder groups
• Partner with marketing, creative, and business stakeholders to define goals and messaging
• Manage email calendars and act as project manager for assigned email initiatives
• Develop and maintain audience segments and targeting strategies
• Design, execute, and analyze A/B and multivariate tests
• Produce performance reports and translate results into optimization recommendations
• Document learnings, testing outcomes, and best practices , and c ontribute to SOP development, maintenance, and compliance

Requirements

• Bachelor’s degree in marketing, communications, or related field preferred
• Minimum of 3 years of experience in email or CRM marketing
• Hands-on experience with Salesforce Marketing Cloud or comparable ESPs
• Working knowledge of HTML and email rendering best practices
• AMPScript skills are a plus
• Strong analytical, problem-solving, presentation, and communication skills
• Experience managing multiple projects simultaneously
• Advanced presentation and communication skills

Benefits

• Medical, dental, and vision insurance
• 401(k) with up to 4% company match
• Profit sharing plan based on company performance
• Paid vacation days and holidays
• Paid parental bonding leave
• Tuition and/or professional certification reimbursement
• Generous friends-and-family discounts at many of our hotels and resorts