Century Communities, Inc.

Email Marketing Specialist

Greenwood Village, CO (On-site)

Salary Not AvailableMid Level4+ years expFull time

Posted 3 months ago

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Job Summary

Drive end-to-end email marketing using Salesforce Marketing Cloud and Pardot, owning campaigns, journeys, and data-driven optimization.

  • Must-have: 2–4 years’ hands-on SFMC/Pardot experience and strong Journey Builder/Email Studio knowledge
  • Standout: Certifications (SFMC Email Specialist and/or Pardot Specialist) and SQL-based segmentation experience

Job Description

Responsibilities

  • Build, execute, and optimize email campaigns using Salesforce Marketing Cloud and/or Pardot
  • Create and manage automated journeys using Journey Builder and Engagement Studio
  • Develop dynamic segmentation strategies using Data Extensions, lists, and CRM data
  • Design and deploy personalized, dynamic content using AMPscript and/or Pardot dynamic content
  • Conduct A/B testing across subject lines, content, CTAs, and send times
  • Monitor campaign performance metrics including open rate, CTR, conversion rate, and pipeline contribution
  • Maintain data hygiene, list management, and compliance with CAN-SPAM, GDPR, and CASL regulations
  • Collaborate with Sales, CRM, and Marketing teams to align email programs with business objectives
  • Manage lead scoring, grading models, and lifecycle automation (Pardot)
  • Support integration between Salesforce CRM and marketing automation platforms

Requirements

  • 2–4 years of hands-on experience with Salesforce Marketing Cloud and/or Pardot
  • Strong knowledge of Journey Builder, Email Studio, Automation Studio (Marketing Cloud)
  • Experience with Engagement Studio, lead scoring, and campaign tracking (Pardot)
  • Working knowledge of AMPscript and/or HTML/CSS for email development
  • Experience integrating Salesforce CRM with marketing automation tools
  • Strong analytical skills with experience in reporting dashboards and campaign performance analysis
  • Ability to manage multiple campaigns simultaneously in a fast-paced environment
  • 2-4 years experience
  • Salesforce Marketing Cloud Email Specialist Certification and/or Pardot Specialist Certification
  • Experience with SQL for segmentation and data queries (Marketing Cloud)
  • Familiarity with Salesforce reporting and campaign influence models
  • Experience supporting B2B demand generation or B2C lifecycle marketing programs
  • Data-driven decision making
  • Technical aptitude within the Salesforce ecosystem
  • Attention to detail and quality assurance
  • Strong collaboration and communication skills
  • Results-oriented mindset

Marketing Team

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