Responsibilities

• Email Campaign Development & Execution
• Build, schedule, and deploy email marketing campaigns using the organization’s email marketing platform.
• Develop and format email templates that align with brand standards and best practices for deliverability, accessibility, and mobile optimization.
• Coordinate campaign schedules and ensure timely delivery of newsletters, promotional emails, announcements, and lifecycle communications.
• Manage email lists, segmentation, and audience targeting to ensure the right message reaches the right audience.
• Marketing Automation & Customer Journeys
• Design and implement automated email workflows including welcome series, onboarding sequences, nurture campaigns, re-engagement programs, and lifecycle messaging.
• Map and optimize customer journeys to increase engagement and conversion at key stages of the customer lifecycle.
• Collaborate with marketing, sales, and customer service teams to align messaging with broader campaigns and initiatives.
• Performance Tracking & Reporting

Requirements

• 2–5 years of experience in email marketing, marketing automation, or digital marketing
• Experience with email marketing platforms (e.g., SendGrid, Go High Level, CustomerIO, Mailchimp, Marketo, or similar)
• Strong understanding of email deliverability, list management, segmentation, and compliance (CAN-SPAM, GDPR best practices)
• Proficiency in analytics and reporting tools with the ability to translate data into actionable insights
• Ability to manage multiple campaigns and deadlines simultaneously

Preferred

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field preferred
• Basic knowledge of HTML/CSS for email formatting preferred
• Analytical mindset with a passion for testing and optimization
• Creative thinker who can translate marketing goals into compelling email campaigns
• Collaborative team player with strong communication skills