Email Marketing Specialist at BxB Media | A BDR Company | Fort Lauderdale, FL | $26/hr – $31/hr

Email Marketing Specialist

Fort Lauderdale, FL (Remote)

$26/hr – $31/hrMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own and optimize multi-brand email and lifecycle programs for HVAC/home services, translating data into actionable campaigns and client-ready recommendations.

Own email strategy and lifecycle workflows to grow engagement, retention, and conversions across multiple accounts.
Collaborate with marketing teams to align campaigns with client goals and deliver insights from performance metrics.

Job Description

Responsibilities

Build, launch, and optimize email marketing campaigns for HVAC and home service clients
Create customer journeys, automated workflows, and lifecycle marketing programs
Segment audiences and manage CRM data for targeted communication strategies
Develop promotional, seasonal, membership, retention, and reactivation campaigns
Monitor campaign performance and provide insights and recommendations based on open rates, click-through rates, conversions, and engagement
Collaborate with internal marketing teams to align email initiatives with broader client goals
Manage campaign calendars and ensure timely execution across multiple accounts
Troubleshoot campaign issues and maintain email deliverability best practices
Support reporting and communicate results through client meetings and presentations
Document processes and contribute to continuous improvement initiatives

Responsibilities