Email Marketing Specialist at Acculynx | Chicago, IL

Acculynx

Email Marketing Specialist

Chicago, IL (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 3 months ago

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Job Summary

Lead email marketing and lifecycle programs to drive pipeline and revenue.

Own and execute multi-channel email and lifecycle campaigns aligned to pipeline.
Must-have: 2–4 years in email or lifecycle marketing (B2B SaaS preferred).
Standout: Proficiency with HubSpot, Salesforce, or Marketo and strong A/B testing discipline.

Job Description

Responsibilities

Own and manage the email and lifecycle marketing calendar aligned to pipeline and revenue goals
Build, execute, and optimize multi-channel campaigns (email, landing pages, and in-app where applicable) using marketing automation platforms such as HubSpot
Develop compelling, conversion-focused copy and messaging tailored to different audience segments and stages of the customer journey
Design and implement segmentation, personalization, and dynamic content strategies to improve engagement and conversion rates
Execute A/B and multivariate testing across subject lines, content, timing, and audience segments to continuously improve performance
Monitor campaign performance and KPIs (open rates, CTR, conversion rates, pipeline influence), and translate insights into actionable optimizations
Partner with design and content teams to create visually engaging and on-brand email experiences
Support lead nurturing, onboarding, upsell, and retention programs through automated workflows and drip campaigns
Leverage AI-powered tools for content ideation, testing, and optimization while maintaining brand voice and quality standards
Stay current on email marketing trends, deliverability best practices, privacy regulations (e.g., CAN-SPAM, GDPR), and evolving Martech capabilities

Requirements

2–4 years of experience in email marketing, lifecycle marketing, or marketing automation (B2B SaaS experience preferred)
Hands-on experience with marketing automation and CRM platforms (e.g., HubSpot, Salesforce, Marketo, or similar)
Strong copywriting skills with the ability to craft concise, engaging, and conversion-driven messaging
Working knowledge of email marketing best practices, including segmentation, personalization, and deliverability
Analytical mindset with experience using data to inform decisions and optimize performance
Familiarity with A/B testing methodologies and campaign experimentation frameworks
Experience with AI-assisted marketing tools and a curiosity for emerging technologies
Excellent project management skills with the ability to manage multiple campaigns simultaneously
High attention to detail, with strong grammar, proofreading, and QA capabilities
Collaborative mindset with the ability to synthesize input from multiple stakeholders

Preferred

Basic understanding of HTML/CSS for email editing is a plus
Experience with AI-assisted marketing tools and a curiosity for emerging technologies

Acculynx

3.8 Glassdoor

AccuLynx is the roofing industry’s first cloud-based software application designed to help contractors manage and grow their business. It’s packed with powerful features and easy-to-use tools that help streamline a roofing company’s processes, grow their profits and provide superior customer service. With AccuLynx, roofing contractors can manage every aspect of their business from a single application. For more information, please visit www.accuLynx.com.

Founded in 2008

Beloit, Wisconsin, USA

171 employees (17 in marketing)

www.acculynx.com

68% recommend to a friend

79% CEO approval