Responsibilities

• Lead the creative strategy for email marketing by designing and executing an annual plan that prioritizes innovation, testing, and new approaches, while defining visual and messaging standards for donor communications.
• Manage the national email calendar for donor recruitment, ensuring timely delivery of all deployments and coordinating closely with Targeted Marketing and Marketing Operations teams.
• Oversee and enhance email content development, balancing promotional, impact-driven, and urgent messaging while identifying opportunities for fresh storytelling and adapting quickly to blood supply needs.
• Write and edit a significant portion of donor email communications, particularly for major campaigns and urgent appeals, while guiding content development across teams.
• Partner with the Creative Solutions Team to elevate design standards, developing mobile-first, visually compelling email layouts that drive engagement beyond standard templates.
• Drive innovation and experimentation by testing new approaches, analyzing performance, and applying insights to improve future campaigns and inform broader marketing strategies.
• Provide guidance and establish standards across the organization to ensure consistency in email quality, voice, and donor experience.
• Stay current on email marketing trends, introducing new ideas related to dynamic content, personalization, and AI integration.
• Oversee operational excellence of the email channel, including deliverability, unsubscribe trends, list hygiene, and vendor relationships.

Requirements

• Bachelor’s degree or higher in marketing, communications, journalism, or a related field, preferred.
• 5+ years of experience managing email marketing campaigns, with a proven track record of increasing engagement and improving results through creative approaches, preferably in a nonprofit setting.
• Must possess the skills and abilities to successfully perform all assigned duties and responsibilities.
• Must be able to maintain confidentiality.
• Excellent writing, editing, and storytelling skills, with the ability to communicate complex marketing concepts to non-experts.
• Strong leadership skills with the ability to define strategy while managing day-to-day execution.
• Ability to collaborate effectively with Digital teams, Marketing Operations, and Creative Solutions partners.
• Proficiency in analytics and data visualization tools, with the ability to interpret data and adjust strategies for maximum impact.
• Expertise in email marketing platforms (Eloqua experience a plus) and working knowledge of HTML/CSS for email.
• Strong focus on creativity, innovation, and continuous improvement through testing and experimentation.
• Ability to manage multiple priorities and adapt quickly to changing business needs.
• Portfolio required demonstrating past email campaigns, including at least three examples with objectives and results.

Preferred

• Knowledge of blood banking is a plus
• Eloqua experience a plus