Email Marketing Manager

Responsibilities

• Writing email copy, managing our email database, designing email newsletters, and more
• You will be measured on targets for both new customer acquisition and customer retention
• You will work closely with Director of CRO and collaborate with marketing teams to identify a target audience and report on results of various email marketing campaigns
• Design and implement email marketing campaigns
• This includes (but is not limited to) developing copy, subject lines, designing email templates, building email lists and more
• Manage and report on email marketing campaigns and results; use results to determine ROI, make suggestions for improvements and establish best practices
• Perform A/B tests on elements such as subject line, CTA, layout and content
• Ensure prompt, accurate and error-free communication to build loyal relationships and minimize unsubscribes
• Work closely with sales and marketing teams to identify our target email audience, grow our email database and create email sequences
• Structure communications for both inbound and outbound leads to optimize KPIs while maintaining overall program performance metrics like deliverability and unsubscribe rates

Requirements

• 4+ years of hands-on email marketing experience, preferably at a healthcare company
• Strong understanding of email marketing best practices and analytics
• Hands-on experience working with CRM and marketing automation technologies
• Experience with list building, list segmentation and best practices with list management
• Ability to track, measure and report on results of email marketing campaigns to determine ROI
• Proven work experience in growing, engaging with, and analyzing the performance of a large email marketing database.
• Deep understanding of analytics with a proven track record of using data to drive decisions
• Experience using Google AnalyticsGoogle Analytics, HTML/CSS, A/B Testing, and other CMS.
• Excellent communication skills both written and verbal
• Must be detail oriented, organized and exhibit critical thinking ability

Benefits

• Health
• Dental
• Vision
• 401k