Responsibilities

• Own and optimize subscriber acquisition, engagement, and retention strategies to grow and strengthen our newsletter audiences.
• Define and monitor key performance indicators across the email funnel, identifying trends and driving continuous improvement.
• Lead the planning and execution of lifecycle email campaigns, including onboarding, engagement, reactivation, and win-back programs.
• Develop and refine segmentation strategies, behavioral targeting, and A/B testing frameworks to improve campaign performance.
• Ensure all email campaigns align with brand voice, editorial standards, and design quality across our media brands.
• Partner with editorial teams to create integrated, omnichannel campaigns informed by email engagement data.
• Work closely with AdOps teams to support newsletter sponsorship placements and performance tracking.
• Analyze email performance data and develop actionable insights to improve growth, engagement, and monetization outcomes.
• Present campaign performance, growth insights, and strategic recommendations to executives and key stakeholders.
• Mentor and guide junior team members, providing structure, feedback, and performance direction.

Requirements

• 4+ years of experience in email marketing, lifecycle marketing, or newsletter publishing, with demonstrated ownership of program performance.
• 1+ year of experience managing or mentoring team members, including providing guidance, setting priorities, and supporting performance and professional development.
• Proven experience developing and executing email growth strategies that drive subscriber acquisition, engagement, and retention.
• Hands-on experience with marketing automation platforms such as Mailchimp, HubSpot, Marketo, Sailthru, or similar tools.
• Strong expertise in email segmentation, automation workflows, behavioral targeting, and A/B testing.
• Ability to analyze campaign performance and translate insights from analytics and reporting tools such as Google Analytics, Looker, or similar BI platforms into actionable optimization strategies.
• Experience managing cross-functional initiatives with editorial, marketing, AdOps, or operations teams.
• Strong writing and editing skills with the ability to craft high-performing email copy and calls-to-action that drive engagement and conversions.
• Experience supporting newsletter monetization initiatives, including sponsorship integrations, advertising placements, or affiliate programs.
• Familiarity with CRM integrations, customer data platforms (CDPs), or audience data tools used to inform targeting and segmentation strategies.

Preferred

Benefits

• Career Growth: Advance with mentorship programs, leadership academies, and opportunities to shape company culture and DEI initiatives.
• Flex Fridays: Adjust your 40-hour week to enjoy a full or half day off on Fridays.
• Remote-First Culture: Work from the comfort of your home.
• Flexible PTO: Take the time you need, when you need it.
• Health Coverage: Medical, dental, and vision plans for you and your family.
• Insurance Protection: Life, AD&D, Short-Term, and Long-Term Disability coverage.
• 401K with Match: Secure your future with our company-matched retirement savings.
• Paid Parental Leave: Support for new parents during life’s special moments.
• Wellness Perks: Access Headspace and enjoy monthly fitness reimbursements.
• Pet Insurance: Care for your furry family members.