The Email Marketing Manager is responsible for leading the email marketing strategy to drive engagement, adoption, support business growth, and deliver a best-in-class member experience. This role owns end-to-end member lifecycle strategy across the email channel, including onboarding, engagement, digital service adoption, cross-sell, and retention initiatives.

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field, or a minimum of eight years directly related experience required
• Minimum five years experience in digital marketing, with a strong focus on email marketing, lifecycle marketing, and content strategy required
• Experience within a regulated industry (e.g., financial services, insurance) preferred · Certified Salesforce Marketing Cloud Email Specialist preferred
• Deep expertise in Salesforce Marketing Cloud, with hands-on proficiency with journey builder, automation studio, and contact builder, as well as audience segmentation, journey builds, and campaign strategy.
• Understanding of email deliverability and security standards (e.g., SPF, DKIM, DMARC), enabling effective collaboration with Salesforce Marketing Cloud and cybersecurity teams to maintain inbox placement and sender reputation.
• Proven experience establishing email governance and scalable workflows, with strong knowledge of deliverability, testing methodologies (A/B and multivariate), and performance optimization · Experience leveraging marketing platforms (e.g., Salesforce Marketing Cloud), GA4, and analytics tools to drive data-informed decision-making
• Strong analytical mindset with the ability to translate data into actionable insights and optimization strategies
• Experience developing segmentation and personalization strategies using behavioral, transactional, and demographic data
• Familiarity with privacy, compliance, and accessibility standards (e.g., CAN-SPAM, ADA, CCPA, GDPR (optional)
• Strong communication and collaboration skills, with the ability to work cross-functionally across marketing, product, compliance, IT, and external partners

• Email Marketing Management: Own the email channel, including campaign planning, content strategy, execution, and performance. Ensure content quality and alignment with brand and business goals.
• Lifecycle & Journey Strategy: Own the end-to-end lifecycle strategy, including onboarding, engagement, service adoption, cross-sell, and retention. Design, optimize, and scale automated journeys, including a best-in-class onboarding program.
• Email Governance & Channel Management: Establish governance standards and manage intake, prioritization, and the campaign calendar to balance business needs with member experience.
• Segmentation, Personalization & Optimization: Develop segmentation and personalization strategies and lead a structured testing roadmap to continuously improve engagement, deliverability, and conversion.
• Project Management: Lead email projects from concept through execution, managing timelines, workflows, approvals, and stakeholder communication.
• Email Development Collaboration: Define campaign requirements, audience strategy, and content direction. Partner with Salesforce Marketing Cloud teams on build and deployment and enhance automation and personalization capabilities.
• Analytics & Reporting: Own performance reporting across key KPIs, delivering insights and recommendations to improve campaign and journey effectiveness.
• Compliance & Accessibility: Ensure all communications meet regulatory, compliance, and accessibility standards.
• Digital Innovation & Channel Evolution: Identify opportunities to innovate and support the expansion of lifecycle marketing into additional channels (e.g., SMS, push).
• Performs other duties as assigned