CRM & Email Marketing Manager

Brooklyn Park, MN (Hybrid)

$83K/yr – $90K/yrMid Level5+ years expFull time

Posted 8 days ago

Job Summary

Own and drive the CRM-enabled email marketing program with end-to-end ownership of audience strategy, campaign development, automation, and reporting, translating business needs into scalable governance across platforms.

Job Description

Requirements

Bachelor's degree in Marketing , Communications, Business, or related field, or an equivalent combination of education and experience.
Five (5) or more years of experience leading CRM-enabled email marketing programs, including audience segmentation, marketing automation, deployment, reporting, and optimization.
Experience working with CRM and email marketing platforms such as Blackbaud Raiser's Edge, Luminate Online, Bonterra, Mailchimp, Salesforce Marketing Cloud, HubSpot, or similar systems.
Experience coordinating communications across multiple audience databases and marketing platforms, with the ability to translate business needs into scalable audience strategies, communication governance, and marketing automation.
Experience building responsive HTML email campaigns and automated customer journeys.
Knowledge of email accessibility standards, CAN-SPAM requirements, deliverability best practices, and digital marketing trends.
Strong project management and cross-functional collaboration skills.

Second Harvest Heartland

Second Harvest Heartland is a leading hunger-relief organization. In partnership with more than 1,100 food shelves and hunger-relief programs in Minnesota and western Wisconsin, we provided nearly 128 million meals to neighbors last year. We also help families enroll in food assistance and provide prepared meals for people who need more than groceries. Second Harvest Heartland is a leader, convener and voice in hunger-related policy discussions. We’re working on a bold goal to cut hunger in half for all Minnesotans by 2030. With the help of the whole community, we’ll reduce hunger today by increasing access to emergency food, and prevent hunger tomorrow with policy, partnerships and one-on-one services, all while tracking progress to ensure we’re effective and accountable. There’s a role for each of us to play in making hunger history. Reach out to learn how you can join us or learn more at 2harvest.org. Social media community guidelines: https://www.2harvest.org/community-guidelines

Founded in 2001

Minneapolis, Minnesota, USA

252 employees (16 in marketing)

www.2harvest.org