Responsibilities

• Email Campaign Strategy: Plan and execute email workflows, newsletters, and drip campaigns built for long B2B sales cycles. You run the calendar — from concept through send and results.
• List Segmentation & Nurture: Build and maintain segments by industry, persona, purchase history, and where someone is in the funnel. Different messages for engineers, procurement teams, and distributors - not one blast to everyone.
• Content, Design & Testing: Write copy that makes technical products and updates actually readable. Work with designers on layout and templates. Run A/B tests regularly and use what you learn.
• Analytics & Compliance: Report on open rates, click rates, and pipeline impact. Know the CAN-SPAM and GDPR rules and keep the list clean and compliant.
• AI & Event Support: Use AI tools where they actually help - personalization, drafting copy, segmentation, reporting. Own the email side of our major tradeshows (Pack Expo, Champions of Manufacturing) and make sure event leads don’t go cold.

Requirements

• 5+ years in B2B email marketing or demand gen. Experience in manufacturing, industrial tech, or any sector with a long, complicated sales cycle is a plus.
• You've actually built campaigns, not just managed vendors who built them. Segmentation, nurture flows, and list management should all feel familiar.
• Hands-on experience with Marketo, HubSpot, or a comparable platform.
• Knowledge of Salesforce and intent data (6Sense/Demandbase).
• Clear understanding of how AI can be applied to marketing workflows — personalization, content generation, and analytics.
• Self-starter who builds as much as they manage in a lean environment.

Benefits

• U.S. benefits package includes medical, dental and vision coverage, a 401(k) plan with company match, short-term and long-term disability coverage, life insurance, paid-time off, parental leave, flexible spending accounts and employee assistance program