Responsibilities

• Own the end-to-end Email & SMS strategy, execution, and performance across Klaviyo (or current ESP/SMS platforms)
• Build, schedule, and deploy campaigns, flows, and automations with segmentation, personalization, and A/B testing
• Develop and maintain the monthly/quarterly content calendar in collaboration with creative and marketing teams
• Continuously test and optimize: subject lines, send times, templates, CTAs, segmentation strategies, and more
• Analyze performance metrics (open rate, CTR, CVR, unsubscribes, revenue) and translate insights into actionable improvements
• Manage list health, deliverability, and compliance with privacy laws (GDPR, TCPA, etc.)Ideate and implement strategies to grow both email and SMS subscriber lists
• Collaborate with acquisition and creative teams to ensure cross-channel alignment and customer journey consistency

Requirements

• 4–6+ years of experience in email and SMS marketing, ideally in DTC or e-commerce
• Deep experience with Klaviyo (or similar ESP/SMS tools)Strong analytical skills; confident using data to drive decisions
• Experience developing and executing lifecycle strategies and customer segmentation
• Highly organized with the ability to manage multiple campaigns, deadlines, and calendars
• Creative eye and strong collaboration instincts
• Self-starter who can take full ownership of a channel and drive measurable growth

Preferred

• Experience in fashion/apparel or consumer goods
• Shopify ecosystem familiarity
• Knowledge of deliverability best practices and compliance standards

Benefits

• 15 days PTO, and 9 days sick pay annually
• Paid holidays
• Health, dental, and vision insurance with 75% premium coverage by Madhappy
• Retirement plans available$600 quarterly health stipends
• Employee discount and early access to products