Email Marketing Manager

San Francisco, CA

$105K/yr – $135K/yrMid Level4+ years exp

Posted 5 months ago

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Job Summary

Drive Starburst’s email lifecycle program end-to-end with data-driven optimization and cross-team collaboration to boost engagement and revenue.

  • Own end-to-end lifecycle programs from nurture to post-purchase engagement.
  • Must-have: Hands-on HubSpot experience and ability to run A/B tests.
  • Standout: Cross-functional calendar ownership and scalable processes for repeatable execution.

Job Description

Responsibilities

  • Develop and oversee Starburst email marketing program across key lifecycle stages, from lead nurturing through customer engagement.
  • Write and optimize persona-driven email copy that drives engagement and action.
  • Own and maintain the email marketing calendar, ensuring coordinated and strategic deployment across teams.
  • Tailor Starburst messaging into compelling lifecycle messaging tailored to audience and funnel stage.
  • Implement personalization and behavioral triggers to increase relevance and performance.
  • Lead A/B testing across subject lines, messaging, CTAs, and cadence to continuously improve results.
  • Collaborate closely with Marketing Operations on segmentation, list building, scheduling, and technical deployment of emails within HubSpot.
  • Ensure data accuracy, deliverability best practices, and database health in partnership with Marketing Operations.
  • Define scalable processes, documentation, and governance standards to support consistent, repeatable execution.
  • Establish KPIs tied to engagement, conversion, and pipeline contribution, and analyze performance to identify optimization opportunities.

Requirements

  • 4+ years of experience in email or lifecycle marketing, ideally within B2B SaaS or technology companies.
  • Strong hands-on experience with HubSpot or similar marketing automation platforms.
  • Proven ability to write persuasive, performance-driven email copy.
  • Ability to run A/B testing of emails from subject lines to CTAs.
  • Experience managing cross-functional email calendars and stakeholder alignment
  • Solid understanding of funnel metrics and lifecycle marketing strategy
  • Data-driven mindset with strong analytical and reporting skills.
  • Highly organized, detail-oriented, and comfortable owning programs end-to-end.
  • This role could be based in our Boston or SF offices and follows a hybrid model, with an expectation of being onsite 1-2 days per week.

Benefits

  • competitive Total Rewards program
  • stock grants
  • flexible paid time off
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Starburst

Starburst was founded by the inventors of OS Trino so that data-driven companies could have a full-featured open data lakehouse platform powered by the #1 SQL analytics engine. Our end-to-end analytics platform includes the capabilities needed to discover, organize, consume, and share data with industry-leading price-performance for cloud and on-premises workloads. We believe the lakehouse should be the center of gravity, but support accessing data outside the lake when needed. With Starburst, teams can access more complete data, run scalable analytics, lower the cost of infrastructure, use tools best suited to their needs, and avoid vendor lock-in. Trusted by companies like Apache Corporation, Comcast, Doordash, DBS Bank, and VMware, Starburst helps you make better decisions faster on all data.Join us! -- Our company was founded in an unusual way; with customers and revenue from the beginning! Our growth is already ahead of some of the most successful software start-ups, and we don’t plan on slowing down.We believe our opportunity is huge. Every large company in the world suffers from a data silo problem. Traditional data warehouse products approach the problem with old solutions that breed inefficiency and ultimately can’t help business analysts run fast analytics on all their data. This prevents the business from making better decisions to improve their company’s performance. Starburst provides a modern solution that addresses these data silo & speed of access problems. Starburst helps enterprises harness the value of Trino, the fastest distributed query engine available today, by adding the tools and 24x7 support that meet the needs for big data access at scale. Ultimately, Starburst helps organizations run analytics anywhere to make better business decisions.We’re building a team of all-stars: engineers, customer success, sales, and marketing pros who are at the top of their game. If this sounds like you, check out our open roles:starburst.io/careers

Founded in 2017
Boston, Massachusetts, USA
494 employees (33 in marketing)