Email Marketing Manager

Responsibilities

• Own the email and lifecycle strategy across divisions and metro markets — acquisition, nurture, re-engagement and post-inquiry follow-up.
• Build and manage campaigns and automated journeys in Salesforce Marketing Cloud (Journey Builder, Automation Studio, Email Studio, Content Builder, Contact Builder).
• Design journeys that move a lead from inquiry to qualified handoff, with clear entry, exit and handoff criteria.
• Own segmentation and personalization through SQL, AMPscript and dynamic content, and keep audience data clean, compliant and current.
• Ensure email deliverability, maintain sender reputation, manage authentication protocols, and uphold CAN-SPAM compliance across all email communications.
• Measure email's contribution to lead quality, appointments and net contracts — not open rates in isolation — through GA4, Looker and Salesforce, and run a disciplined testing and optimization program.
• Manage, coach and develop direct reports while building a high-performing team.
• Complete all other duties as assigned by manager.
• Represent the company professionally in all internal and external interactions and communications.
• Adhere to and promote the Mission, Vision, and Values of Stanley Martin Companies.

Requirements

• Bachelor's degree in marketing, business administration, communications or a related field.
• 5–7+ years in email marketing, lifecycle marketing or marketing automation, with 3+ years hands-on in Salesforce Marketing Cloud (Journey Builder, Automation Studio, Email Studio, Content Builder).
• Working command of SQL and AMPscript for segmentation and personalization.

Preferred

• Salesforce Marketing Cloud or other Salesforce certifications, and Data Cloud experience.
• GA4, Looker and marketing attribution platforms.
• Homebuilding, real estate or another high-consideration purchase category.
• Experience building, scaling or transforming an email marketing function.
• Experience evaluating and adopting AI-enabled marketing and personalization tools.

Benefits

• - Access to competitively priced, high-quality health care options through Aetna, MetLife and EyeMed, along with employer-paid Short Term and Long Term disability, basic life and AD&D insurance (including employee-paid life, Legal Resources, and Aflac supplemental options)
• - Plan for the future by investing in a 401(K), with up to $5K employer match, invest even more with our Health Savings Account (HSA)
• - Put your family first with benefits, including 3 weeks of paid parental leave and a Flexible Spending Account (FSA) for dependent care
• - 12 weeks of paid maternity leave through our Short-Term Disability Plan
• - Receive well-rounded wellness benefits, including free and low-cost mental health resources and support services through our Employee Assistance Program
• - Continue your education with tuition and certification reimbursement
• - Rest and relax with 15 days of vacation (increases with tenure) and 6 days of paid sick leave
• - Protect yourself from identity theft or travel mishaps with our no-cost coverage
• - Receive great discounts on buying a Stanley Martin home and discounts with our partners in mortgage and title services as well as cell phone service through Verizon
• - Get access to your paycheck early with an advanced pay option through Dayforce Wallet