Email Marketing Manager

Responsibilities

• Develop and execute email marketing strategies that drive engagement and sales for clients.
• Design and craft visually compelling emails, ensuring they are optimized for mobile and desktop.
• Manage audience segmentation, automation workflows, and A/B testing to maximize performance.
• Analyze key email metrics (open rates, click-through rates, conversions) and create data-driven reports.
• Communicate email marketing strategies and performance insights to clients, ensuring alignment with their business objectives.
• Stay up to date with industry trends, email marketing tools, and emerging best practices.

Requirements

• 2-3 years of hands-on experience managing email marketing campaigns, preferably in an agency setting.
• Strong copywriting skills, with experience creating engaging email content.
• Proficiency in email marketing platforms (e.g., Klaviyo, Mailchimp, HubSpot).
• Expertise in email design (specific experience using Canva preferred).
• Experience with email automation workflows, segmentation strategies, and personalization tactics.
• Strong analytical skills, with the ability to interpret campaign data and provide actionable recommendations.
• Excellent communication skills, with the ability to clearly present email strategies and results to clients.

Preferred

• Experience working with eCommerce clients, including lifecycle marketing and promotional campaigns.
• Knowledge of conversion rate optimization (CRO) and customer retention strategies.
• Understanding of email’s role in broader digital marketing strategies, including paid media and SEO.
• Google Analytics or HubSpot certification.
• Familiarity with deliverability best practices, including domain authentication and spam filters.