Responsibilities

• Build and scale the full lifecycle email engine. Own campaigns across activation, onboarding, retention, reactivation, monetization, upgrade nudges, churn prevention, and product education — including both one-off sends and automated triggered flows.
• Drive activation and stickiness through lifecycle campaigns. Create campaigns that help users reach key product moments faster, return more often, discover more features, and convert or upgrade at the right time.
• Establish a campaign measurement framework. Define how we measure performance beyond email metrics — connecting campaigns to product outcomes like activation rate, feature adoption, retention, upgrade rate, paid conversion, LTV, and churn reduction.
• Segment and personalize at scale. Build audience segments based on behavior, lifecycle stage, product usage, and purchase intent to ensure the right message reaches the right user at the right moment.
• Run experiments and iterate fast. Design and execute A/B tests across subject lines, messaging, timing, and flow logic; use results to continuously improve campaign performance.
• Write high-converting lifecycle copy. Own the copywriting for email campaigns, subject lines, and lifecycle messaging — clear, compelling, and on-brand.
• Collaborate cross-functionally. Work with Product, Data, Design, and Growth to align campaigns with product launches, feature releases, and growth initiatives.