Responsibilities

• Develop, execute, and manage newsletters, drip campaigns, and complex multi-stage email campaigns to engage diverse audiences.
• Collaborate with creative and content teams to translate briefs into actionable email marketing initiatives, providing clear direction and constructive feedback.
• Work with website and creative teams to create campaign-specific landing pages, ensuring alignment with overall marketing goals.
• Design and implement testing plans for email campaigns and landing pages, analyzing results to continuously optimize performance.
• Partner with marketing and communications team members to support broader campaigns and programs.
• Manage intake of email and CRM-related requests from departments outside marketing, ensuring proper quality control and alignment with objectives.
• Leverage audience segmentation and persona data to inform email strategy, tailoring messaging to maximize impact.
• Stay up-to-date on industry best practices in email marketing, thought leadership, and demand generation strategies.
• Handle multiple projects simultaneously while meeting deadlines and maintaining high-quality standards.

Requirements

• Minimum of 3 years of experience in email marketing and CRM management.
• A bachelor's degree in a related field.
• Proficiency in Salesforce Marketing Cloud (Pardot) is required.
• Proven experience building newsletters, drip campaigns, and multi-stage email strategies.
• Strong understanding of creative briefs, with the ability to ask clarifying questions and provide actionable feedback.
• Experience collaborating with web teams to create landing pages that align with marketing campaigns.
• Demonstrated success in developing and executing testing plans for emails and landing pages.
• Strong familiarity with libertarian or classical liberal ideas and public policy perspectives.

Preferred

• Excellent project management skills with the ability to balance multiple initiatives and deadlines.
• Strong interpersonal skills for cross-departmental collaboration, including intake of requests and gathering project assets.
• Deep knowledge of audience segmentation and incorporation of persona insights into email strategies.
• Expertise in thought leadership and demand generation best practices for email marketing.

Benefits

• All Cato employees are provided with:
• Medical, dental, and vision insurance
• Employer contribution to a Health Savings Account (HSA)
• Generous vacation and sick days
• Paid parental leave
• Employer-provided life and disability insurance
• 401(k) employer match
• Transit/ Parking benefits
• Pet discount plan