Responsibilities

• Develop, execute, and manage newsletters, drip campaigns, and complex multi-stage email campaigns to engage diverse audiences.
• Collaborate with creative and content teams to translate briefs into actionable email marketing initiatives, providing clear direction and constructive feedback.
• Work with website and creative teams to create campaign-specific landing pages, ensuring alignment with overall marketing goals.
• Design and implement testing plans for email campaigns and landing pages, analyzing results to continuously optimize performance.
• Partner with marketing and communications team members to support broader campaigns and programs.
• Manage intake of email and CRM-related requests from departments outside marketing, ensuring proper quality control and alignment with objectives.
• Leverage audience segmentation and persona data to inform email strategy, tailoring messaging to maximize impact.
• Stay up-to-date on industry best practices in email marketing, thought leadership, and demand generation strategies.
• Handle multiple projects simultaneously while meeting deadlines and maintaining high-quality standards.