Email Marketing Manager at Cato Institute | District of Columbia, USA | $75K/yr – $85K/yr

Cato Institute

Email Marketing Manager

District of Columbia, USA (Hybrid)

$75K/yr – $85K/yrMid Level3+ years expFull time

Posted 4 weeks ago

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Job Summary

Own end-to-end email programs from newsletters to multi-stage campaigns while collaborating with creative, content, and web teams to land pages and tests that lift engagement.

Email program ownership: newsletters, drip campaigns, and multi-stage flows that move audiences through tailored journeys.

Job Description

Develop, execute, and manage newsletters, drip campaigns, and complex multi-stage email campaigns to engage diverse audiences.
Collaborate with creative and content teams to translate briefs into actionable email marketing initiatives, providing clear direction and constructive feedback.
Work with website and creative teams to create campaign-specific landing pages, ensuring alignment with overall marketing goals.
Design and implement testing plans for email campaigns and landing pages, analyzing results to continuously optimize performance.
Partner with marketing and communications team members to support broader campaigns and programs.
Manage intake of email and CRM-related requests from departments outside marketing, ensuring proper quality control and alignment with objectives.
Leverage audience segmentation and persona data to inform email strategy, tailoring messaging to maximize impact.
Stay up-to-date on industry best practices in email marketing, thought leadership, and demand generation strategies.
Handle multiple projects simultaneously while meeting deadlines and maintaining high-quality standards.

Minimum of 3 years of experience in email marketing and CRM management.
A bachelor's degree in a related field.
Proficiency in Salesforce Marketing Cloud (Pardot) is required.
Proven experience building newsletters, drip campaigns, and multi-stage email strategies.
Strong understanding of creative briefs, with the ability to ask clarifying questions and provide actionable feedback.
Experience collaborating with web teams to create landing pages that align with marketing campaigns.
Demonstrated success in developing and executing testing plans for emails and landing pages.
Strong familiarity with libertarian or classical liberal ideas and public policy perspectives.
Excellent project management skills with the ability to balance multiple initiatives and deadlines.
Strong interpersonal skills for cross-departmental collaboration, including intake of requests and gathering project assets.

Medical, dental, and vision insurance
Employer contribution to a Health Savings Account (HSA)
Generous vacation and sick days
Paid parental leave
Employer-provided life and disability insurance
401(k) employer match
Transit/ Parking benefits
Pet discount plan

USD 75000-85000 YEAR
The projected salary range for this role is $75,000 - $85,000 per year.
Compensation is based on the successful candidate\'s educational background, experience, and skills.