PWHL League Office

Email Marketing Coordinator

USA (Unknown)

$50K/yr - $55K/yr (Est.)Entry Level1+ years expFull time

Posted 2 months ago

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Job Summary

Own and optimize email and SMS lifecycle for ticketing markets, balancing revenue with brand affinity while coordinating with leagues, teams, and cross-functional partners.

  • Email & SMS program ownership: execute flows and campaigns in Klaviyo across markets to drive revenue and affinity.
  • Go-to-market collaboration: partner with Sr. Manager and VP on market-specific ticketing launches and automations.
  • Cross-functional execution: align with Partnerships, Merchandise, and Ticketing to deliver timely email/SMS needs.

Job Description

Responsibilities
  • Execute the provided guidance and strategy for email and SMS deployment working with cross-functional team members at the league and team levels, with the primary goals of driving revenue and increasing brand affinity.
  • Draft, schedule, and send transactional emails for each market, such as pre-sale notices and on-sales, Season Ticket Member communications, Membership Renewal notices, and attendance information emails, among others, through Klaviyo.
  • Work with the Sr. Manager, Marketing and VP, Ticketing and Team Business Operations on a unique go-to-market strategy for ticketing pushes and automations in each market.
  • Provide reporting and performance metrics to the Brand and Marketing team and other applicable departments where required.
  • Collaborate cross-functionally with internal departments to execute email- and SMS-based needs, including but not limited to Partnerships, Merchandise, and Ticketing.
  • Provide additional support in the execution of email/SMS campaigns and automation flows as needed.
  • Other duties as assigned.
Requirements
  • Minimum of 1-2 years' experience in email marketing across newsletters, transactional emails, and marketing automation.
  • Proficient with computers and MS Office programs.
  • High proficiency and experience in Klaviyo a must; experience in other email systems a plus.
  • Knowledge of HTML coding a plus.
  • This position may be based in either the United States or Canada. Applicants must be legally authorized to work in their country of residence on a full-time basis.