Responsibilities

• Write, execute, and manage lifecycle email campaigns within HubSpot across onboarding, nurture, engagement, retention, renewal, and customer ascension journeys
• Write compelling email and SMS copy that aligns with Melanin Money's brand voice while driving engagement, customer connection, and lifecycle progression
• Build and maintain automated nurture sequences, onboarding flows, renewal campaigns, engagement campaigns, and customer communication automations
• Manage audience segmentation, CRM automations, communication scheduling, and lifecycle communication workflows
• Support customer engagement across email, SMS, and community platforms through thoughtful, intentional communication
• Help guide free community members toward deeper engagement, paid offerings, and customer conversion through nurture-based communication strategies
• Maintain communication calendars and proactively improve customer journey touchpoints across multiple audience segments
• Track campaign performance metrics, conduct A/B testing, and optimize communication effectiveness based on audience behavior and engagement data
• Review and quality assure all outgoing communication for clarity, tone, accuracy, functionality, and alignment with the Melanin Money brand

Requirements

• 3–5 years of experience in email marketing, lifecycle marketing, CRM marketing, client communications, customer engagement, or related fields
• Hands-on experience with HubSpot or similar CRM/email marketing platforms
• Strong writing and communication skills
• Experience building automations, segmentation, and nurture campaigns
• Strong organizational skills and attention to detail
• Ability to balance business goals with relationship-centered communication
• HubSpot, Circle, Slack, Canva, Google Workspace, Zoom, Loom

Preferred

• Membership, coaching, education, or community-based businesses
• HubSpot automation and lifecycle campaign management
• Customer retention and engagement initiatives
• Community platforms such as Circle
• Financial literacy, entrepreneurship, or personal finance industries