Responsibilities

• Attends project planning meetings to ensure project deliverables align with business objectives and other e-mail calendar events.
• Creates all digital assets required for e-mail communications campaigns, following campaign strategy and governance documentation provided. This includes: Email assets using dynamic content and segmentation; Email tagging; Landing Page creation; Form Creation; Reports
• Traffics e-mail development schedules to ensure appropriate adherence to timelines.
• Disseminates routing and reviews concepts, copy, and layout with stakeholders to compile feedback.
• Tests e-mail messages to ensure quality standards are met prior to deployment; reporting broken elements to project manager, and e-mail service provider
• Monitors email KPIs such as Open Rate and Click To Open Ratio, and direct revenue. Also works in Adobe Analytics to monitor traffic created from emails. Manages dashboards and segments.
• Reports back to manager and provides insights from email performance.

Requirements

• E-mail marketing experience (1 or 2 years)
• Knowledge of marketing automation platforms -Marketo preferred
• Experience with information/data analysis and report generation – (Knowledge of Adobe Analytics is a plus)
• Excellent communication and writing skills
• English proficiency - Required
• Canadian French, German, Spanish and/or other languages is a plus

Preferred

• Knowledge of marketing automation platforms -Marketo preferred
• Experience with information/data analysis and report generation – (Knowledge of Adobe Analytics is a plus)
• Canadian French, German, Spanish and/or other languages is a plus
• Adobe Analytics is a plus