Email Marketing & Automation Specialist

Responsibilities

• Serve as a key Salesforce Marketing Cloud (SFMC) functional expert for audience segmentation, marketing automation, personalization, and email campaign execution.
• Serve as the organizational gatekeeper for SFMC best practices, providing guidance to internal stakeholders and partners on appropriate use of SFMC capabilities and ensure campaigns and automations align with established standards and best practices.
• Maintain documentation and standards for audience definitions, journey logic, campaign tracking, data flows, and marketing automation processes.
• Evaluate emerging marketing technologies and AI-enabled capabilities that can improve targeting, personalization, automation, and performance.
• Build and maintain audience segments using demographic, behavioral, membership, registration, and engagement data.
• Develop and maintain SQL queries, data extensions, suppression logic, and audience rules to support targeted communications.
• Use dynamic content, AMPscript, and other SFMC personalization capabilities to deliver audience-specific communications.
• Partner with IT, IT consultants, and system owners to support connections between SFMC, Salesforce CRM, registration platforms, and other data sources.
• Support CAN-SPAM, GDPR, privacy, opt-out, and audience hygiene requirements.
• Design, build, monitor, and optimize automated journeys in SFMC Journey Builder for membership, registration, event communications, re-engagement, lead nurturing, and other lifecycle marketing needs.

Requirements

• Bachelor's degree in marketing, communications, information systems, data analytics, or a related field and a minimum of 3 years of relevant experience.
• Hands-on experience with Salesforce Marketing Cloud, including Journey Builder and Automation Studio.
• Experience developing audience segments and using customer, member, or behavioral data to support targeted marketing communications.
• Proficiency with SQL for querying marketing data, managing data extensions, and developing custom audience segments.
• Experience designing, building, testing, and deploying email marketing campaigns.
• Understanding of marketing automation, lifecycle marketing, audience segmentation, personalization, and customer journey principles.
• Strong analytical skills with the ability to interpret campaign and audience data, identify patterns, and translate findings into actionable recommendations.
• Strong attention to detail and ability to manage multiple campaigns, audience segments, and automated workflows simultaneously.
• Excellent communication and collaboration skills, including the ability to explain data and technical concepts to non-technical stakeholders.
• Strong proofreading and editing skills with attention to organizational style and brand standards.