Responsibilities

• Design, build, write, test, schedule, and deploy daily emails through WordFly for the marketing department; route emails for approval as needed
• Coordinate the company-wide email communications calendar
• Manage audience segmentation and lists for emails
• Analyze email performance, including revenue, open rates, click rates, engagement rates, and conversion rates, and recommend optimizations
• With support from Senior Manager, Audience Loyalty and the Ticketing & Customer Experience Director, write clear and accurate patron-facing communications for both promotional and transactional email campaigns
• Work with Media & Content department to curate engaging email content
• Request new email assets with Marketing Coordinator and Graphics department as needed
• Proactively monitor website updates and request updates when necessary
• Serve as quality assurance reviewer and collaborate closely with members of the Marketing, Media & Content, Institutional Advancement, Education, and IT teams to ensure adherence to brand standards and alignment between communications channels (i.e., social media, blog posts, website, etc.)
• Support subscription and membership renewal and acquisition campaigns, working closely with colleagues to develop corresponding messaging

Requirements

• Working knowledge of email marketing software
• Tessitura, WordFly, and Airtable experience preferred
• Competency, facility, and interest in technology, analytics, and marketing data tools
• Technical savvy
• Superb attention to detail
• Strong eye for design and aesthetics, with experience creating marketing assets
• A sense of humor, ability to maintain flexibility in the work environment and handle multiple tasks, and willingness to take initiative and work independently are essential
• The ideal candidate will be an exceptional communicator, problem solver with both a creative mind and analytical skillset, and a passion for the mission of Center Theatre Group
• Ability to sit, type and work at a computer for extended periods of time.
• Ability to lift, carry 20lbs

Preferred

• Working knowledge of email marketing software
• Tessitura, WordFly, and Airtable experience preferred
• Competency, facility, and interest in technology, analytics, and marketing data tools
• Technical savvy
• Superb attention to detail
• Strong eye for design and aesthetics, with experience creating marketing assets
• A sense of humor, ability to maintain flexibility in the work environment and handle multiple tasks, and willingness to take initiative and work independently are essential
• The ideal candidate will be an exceptional communicator, problem solver with both a creative mind and analytical skillset, and a passion for the mission of Center Theatre Group