Email Marketing Strategist
Join Marathon
USA (Remote)
AgencyContractMid level
1 day ago
Email Manager
Seattle, WA (Remote)
$60K/yr – $65K/yrMid Level5+ years expFull time
Posted 7 weeks ago
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Job Summary
Own HubSpot email programs for donor fundraising with end-to-end ownership of segmentation, workflows, testing, and performance reporting.
- HubSpot Email Campaigns: plan, deploy, and optimize multi-step emails across cultivation, solicitation, and stewardship.
- CRM Health & Segmentation: maintain data quality, lists, suppressions, and audience targeting for consistent results.
- Workflows & Reporting: build donor journeys, run A/B tests, and translate results into channel improvements.
Job Description
Responsibilities
- Configure, customize, and execute high-impact email campaigns weekly within HubSpot across the fundraising funnel.
- Create and manage segmented lists, suppression lists, workflows, and automation in HubSpot aligned to CRM properties and pipeline structures.
- Write compelling email copy for cultivation, solicitation, and stewardship to drive engagement.
- Regularly A/B test email content with the Director of Performance Marketing and apply learnings to future campaigns.
- Honor deadlines in the editorial calendar, coordinate with cross-channel content, and track tasks in Asana.
- Maintain HubSpot CRM health, ensure accurate data, monitor unsubscribe rates, engagement, and list sizes.
- Collaborate with Growth Operations to integrate HubSpot with other marketing and sales tools.
- Strive to meet email KPIs under the Director of Donor Journey and adjust plans to reach targets.
- Track, report, and analyze email performance (open rates, CTR, conversions) with actionable recommendations.
- Regularly update welcome series and onboarding workflows for new subscribers, and optimize for unengaged and lapsed donors across channels.
Greater Good Charities
Greater Good Charities is an independent 501(c)(3) charitable organization devoted to improving the health and well-being of people, pets, and the planet. In addition to creating and operating a suite of Signature Programs, Greater Good Charities has invested over $650 million in impact, including cash grants, in-kind supplies, and programmatic support to charity partners, encompassing thousands of projects that support our mission.
