Responsibilities

• End-to-end campaign production in Bloomreach across email and loyalty program communications: building, testing, QAing, and deploying.
• The integrated campaign calendar: building and maintaining it for accuracy, completeness, and cross-channel alignment.
• Email mocks in Figma that reflect campaign structure, promotional strategy, and segmentation.
• The weekly production alignment meeting: leading it, finalizing mocks for the team, and ensuring campaign flow is maximized for the customer experience.
• Subject lines and preheaders: managing, assigning, and QAing for strong messaging, accuracy, and no duplication.
• HTML and CSS email coding as needed for customization, personalization, and layout execution.
• Creative asset collection and handoff, ensuring timely delivery and efficient file production.
• Creative briefing for CRM and loyalty campaigns: translating strategy and calendar priorities into clear, accurate briefs.
• Cross-channel coordination across email, SMS, and loyalty touchpoints for message coherence.
• A detailed QA process across every campaign: creative, linking, tracking, segmentation, and personalization verified before deployment.

Requirements

• Verifiable, hands-on Bloomreach experience (formerly Exponea) across build, test, QA, and deploy. This is the core requirement.
• 3+ years of email marketing, campaign production, or CRM execution, ideally in a DTC or eCommerce environment.
• HTML and CSS email coding proficiency (hands-on, not conceptual).
• Figma for building and updating email mocks.
• A demonstrable QA discipline and process for catching errors before deployment.
• Reporting fluency: comfortable owning weekly, monthly, and quarterly performance reporting and interpreting KPIs.
• A self-directed working style: able to run a client's weekly meeting and manage your own workflow with minimal oversight.
• Required: active, specific use of AI tools in your daily production workflow, with the ability to describe exactly how you use them.

Preferred

• SMS campaign execution experience; Attentive a plus.
• Familiarity with CDPs or other segmentation tools.
• Loyalty or rewards program execution experience.
• DTC or retail brand background.

Benefits

• Fully Remote: Work from anywhere in the US, no return-to-office hidden agenda.
• Real Impact, Small Team — Your work is visible from day one.