Responsibilities

• Email Channel Strategy and Execution
• Own email channel end to end: strategy, roadmap, calendar, segmentation, build, QA, deployment, and reporting
• Develop audience segmentation and targeting strategies that deliver right message to right customer across Carter’s lines of business
• Build and manage automated journeys and workflows (nurture, lifecycle, triggered, and transactional sends)
• Own email design and template standards in partnership with creative team, ensuring every send is on-brand and mobile-first
• Manage list health, deliverability, compliance (CAN-SPAM), and sender reputation
• Run a consistent testing program (subject lines, content, CTAs, send timing) and turn results into ongoing improvements
• Own the email performance reporting rhythm — opens, clicks, conversions, and revenue impact — and push insights back into future planning
• SMS Channel
• Own SMS as Carter launches channel, building program from ground up — platform selection input, opt-in and compliance framework (TCPA), audience strategy, and cadence

Requirements

• Minimum five years of email marketing experience, including hands-on ownership of strategy and execution
• Proficiency with a marketing automation / email platform (e.g., Pardot, HubSpot, Salesforce Marketing Cloud, or similar), including segmentation and automated workflows
• Strong grasp of email best practices: deliverability, list management, compliance, responsive design, and A/B testing
• Comfort interpreting performance data (GA4, platform analytics) and turning it into action — not just reporting it
• Excellent organization and attention to detail, with the ability to manage a calendar of concurrent sends and deadlines
• Confident partnering across teams and program managers, and comfortable recommending strategic changes
• Bonus: SMS / text-message marketing experience, digital asset management (Bynder or similar), UTM architecture, or B2B / dealer marketing experience

Preferred

• Bonus: SMS / text-message marketing experience, digital asset management (Bynder or similar), UTM architecture, or B2B / dealer marketing experience

Benefits

• Health, dental and vision insurance
• Paid time off
• 401(k), $0.75 to $1.25 match up to 6%
• Life and disability insurance
• In-house training instructors/programs
• Tuition reimbursement
• Employee referral bonus program
• Tool allowances and tool loans
• Discounts on cellular phone service, computers, and vehicles
• Opportunities for overtime