Responsibilities

• Develop, execute, and optimize lifecycle Email and SMS campaigns, including welcome, reactivation, retention, winback, post-purchase, and cart abandonment flows.
• Audit current customer journeys to identify lifecycle gaps and opportunities for improved engagement and conversion.
• Refine and enhance high-ROI automations, ensuring our core flows are fully optimized and aligned with customer needs.
• Own segmentation strategy to ensure precise targeting and relevant messaging across all campaigns.
• Manage and improve deliverability, maintaining list health, engagement quality, and compliance best practices.
• Set up, schedule, and QA all Email and SMS sends, ensuring accuracy, brand consistency, and proper tracking—and closely monitor results to identify opportunities for improvement.
• Lead our testing framework, including A/B testing and experimentation across creative, timing, and offers.
• Optimize personalization efforts, leveraging customer data to tailor messaging and drive stronger engagement.
• Analyze performance across email and SMS, reporting on results and turning insights into actionable recommendations.
• Maximize Email and SMS platform potential, ensuring we fully leverage tools, automations, and features to drive revenue growth.

Requirements

• 3–5+ years of experience in Email and SMS marketing, CRM, lifecycle marketing, or growth marketing.
• Strong track record of building and optimizing lifecycle campaigns and high-impact automations.
• Deep expertise in segmentation, deliverability best practices, and testing methodology.
• Highly data-driven mindset with the ability to interpret complex data and drive strategy from insights.
• Proficiency in leading Email/SMS platforms
• Experience with A/B testing, conversion optimization, and personalization frameworks.
• Strong collaboration skills and the ability to partner closely across teams, all with great execution and follow through
• Excellent communication skills, highly organized, attention to detail and a drive for continuous improvement and innovation.

Benefits

• Innersense Organic Beauty offers a generous benefits package that includes: Competitive Compensation, Medical, Dental, Vision, Parental Leave, Flexible Spending Accounts, 401k program with match, Paid Time Off (including holidays and Volunteer Days), and Life Insurance for all eligible employees.