Responsibilities

• Conversion Growth Strategy: Develop and maintain a structured experimentation roadmap, continuously generating and prioritising hypotheses to improve email conversion rates and grow email marketing as a sign-up channel across all Ruby Labs brands.
• A/B Testing & Experimentation: Ideate, design, and launch A/B and multivariate tests on subject lines, preview text, email copy, CTAs, send times, sequences, and full funnel flows, with a relentless focus on improving conversion metrics.
• Results Analysis & Rollout: Analyse test results with statistical rigour, extract clear insights, document learnings, and roll out winning experiments across all brands at scale.
• Competitive Intelligence: Continuously monitor competitors' email strategies. Including their flows, offers, messaging, frequency, and design, to identify trends, gaps, and opportunities for Ruby Labs to capitalize on.
• Email Sequence Ideation: Conceptualise and propose new email sequences, lifecycle flows, and campaign structures focused on driving sign-ups and conversions, collaborating with the email team on implementation.
• Performance Ownership: Track, report on, and own key growth KPIs including conversion rate, sign-up share from email, revenue per email, and lift from experiments.
• Cross-functional Collaboration: Work closely with the Email Lead, Email Marketing Specialists, Marketing Director, and Data Analysts to align on growth priorities and ensure experiments are properly instrumented and measurable.
• Tool Utilisation: Identify and leverage opportunities within our email tooling ( Customer.io , Mixpanel) to unlock new testing and segmentation capabilities that support growth goals.