Email Developer

Responsibilities

• Utilize HTML/CSS and email marketing best practices to create and code interactive and mobile-friendly email experiences, maintaining up-to-date knowledge of email coding standards to enhance engagement and user interaction.
• Perform rigorous QA testing across diverse devices, email clients, and ISPs to ensure accessibility, consistent rendering, and an optimized user experience.
• Coordinate with work-study students to streamline QA processes and uphold quality standards.
• Develop and test audience-specific dynamic content in emails and landing pages.
• Validate landing page functionality, accessibility, mobile responsiveness, form submissions, data updates, and tracking before launch.
• Lead advanced spam and deliverability testing using tools like Google Postmasters and inbox placement platforms to improve engagement and reduce spam rates.
• Monitor deliverability trends across major providers (e.g., Gmail, Yahoo) and implement strategies to achieve high inbox placement.
• Collaborate weekly with team members to brainstorm and refine deliverability tactics, expanding reach and improving email performance with year-over-year analysis.
• Enhance email authentication and deliverability by managing DNS settings, including SPF, DKIM, and DMARC records.
• Reduce the risk of spam flagging and improve email reputation through advanced DNS management.

Requirements

• Bachelor’s degree in Computer Science or related discipline, or equivalent amount of relevant experience including design development and testing
• 3+ years of hands-on experience creating HTML emails. St
• Advanced understanding of web development tools and technologies such as CSS, JM1 and Photoshop.
• Experience with HTML authoring tools
• Experience developing emails with dynamic content
• Experience performing extensive testing for rendering and accessibility compliance
• Experience developing mobile responsive emails and landing pages
• Experience integrating multimedia (video, audio, animation) into landing pages
• Knowledgeable of email compliance regulations
• Excellent communication skills, both verbal and written

Preferred

• Strong proficiency in JavaScript
• Experience working on teams that leverage project management methodologies.
• Experience in any of the following: Pardot, Node JavaScript and Express templating frameworks, CRM and form integration, relational databases, scripting languages like ASP and PHP
• Experience supporting bulk SMS campaigns, including audience segmentation, deployment, consent and preference management, and performance analysis.
• Experience building landing pages and forms in Pardot, including conditional content and CRM-connected communication preference updates.

Benefits

• Comprehensive group health insurance, including medical, dental, vision, disability and life insurance.
• A generous tuition benefit for employees, spouses and dependents
• Paid Mission leave to allow our employees to engage in acts of service or to have time for personal reflection.
• The "Gift of Time" when Regis closes between Christmas Day and New Year's Day.
• Options for flexible work arrangements based on position.