Responsibilities

• Visual & UX Design – Design engaging, mobile-first email layouts, hero images, graphics, and animated assets that align with brand guidelines and drive donor action. Apply email-specific UI/UX best practices, typography hierarchy, and accessibility standards (ADA/WCAG).
• SFMC Content Builder Architecture – Build, format, and maintain a library of modular, reusable content blocks and design templates directly within SFMC Content Builder. Ensure visual assets are optimized for fast load times and clean cross-client rendering.
• Cross-Functional Collaboration – Partner closely with Lifecycle Strategy, Creative, and Branding teams to maintain a cohesive tone, look, and feel across all lifecycle touchpoints. Work in tandem with the SFMC Email Developer to hand off design assets and ensure visual fidelity in final coded templates.
• Design Optimization & Testing – Develop creative concepts for A/B testing (e.g., visual hierarchy, CTA placement, imagery vs. vector art, layout variations) to lift donor engagement metrics. Stay updated on modern digital design trends, inbox capabilities, and interactive email techniques.
• Quality Assurance – Perform visual QA testing across dark mode, desktop, and mobile viewports to guarantee asset alignment, image clarity, and brand consistency prior to deployment.
• Process & Asset Management – Utilize Jira to manage creative requests, track review rounds, and deliver assets on schedule. Maintain organized design files and asset libraries in Figma or Adobe Creative Cloud.
• Performs other special projects as necessary.

Requirements

• Bachelor’s Degree in Computer Science, Web Development, Marketing Technology, or equivalent combination of education.
• 3+ years of professional digital design experience, with a strong focus on responsive B2C email design.
• Strong online portfolio demonstrating email design, modular design systems, typography, and visual storytelling.
• Hands-on proficiency with design software (Figma, Adobe Creative Suite, Sketch) and visual asset export optimization.
• Direct experience working within SFMC Content Builder to construct content blocks and layout templates.
• Solid understanding of HTML/CSS structure as it relates to email design limitations, mobile

Preferred

• High degree of organization and attention to detail.
• Ability to perform in a fast-paced environment with frequent interruptions.
• Technical proficiency with marketing platforms.
• Travel required varies but can be up to 30%.