Email Copywriter - West Elm

New York City, NY (On-site)

$65K/yr – $80K/yrEntry Level3+ years expFull time

Posted 1 day ago

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Job Summary

Own and refine West Elm copy across email, homepage, site experiences and campaigns, ensuring brand voice, clarity, and audience alignment, while guiding AI-assisted workflows and collaborating with stakeholders.

  • Lead copy development for multiple channels and product areas, including Kids and seasonal launches.
  • Translate briefs and data into engaging customer storytelling and apply insights to future messaging.

Job Description

Responsibilities

  • - Brand Voice & Editorial Excellence
  • - Apply West Elm’s voice, tone and editorial standards consistently across all work, working in partnership with Senior Manager, Copy
  • - Tailor messaging appropriately by audience, placement and channel while maintaining a cohesive brand experience.
  • - Self-edit all work for clarity, grammar, product accuracy and consistency before stakeholder review.
  • - Flag inconsistencies in messaging, product information, or customer experience.
  • - Copy Development
  • - Develop compelling copy across email, homepage, site experiences, paid media, social, catalog and retail collateral.
  • - Own day-to-day copy development for West Elm Kids across all assigned marketing channels.
  • - Write homepage, landing page, buying guide and evergreen site copy.
  • - Develop copy supporting seasonal campaigns, collaborations and product launches across customer touchpoints.

Requirements

  • - Bachelor’s degree
  • - 3+ years of writing experience on site and for email marketing, ideally for a retailer, agency or brand creative team
  • - Experience working within a project management system or managing copy projects from ideation to execution
  • - Ability to think conceptually, ensuring creative tone/voice support the brand voice and key objectives of the season—and are appropriate for all channels
  • - Strong writing and editing skills
  • - Ability to adapt voice and messaging across multiple channels and customer touchpoints
  • - Self-starter, ability to stay focused in an extremely fast-paced, deadline-driven environment
  • - Excellent organization and prioritization skills, ability to handle multiple projects across several seasons/packets/channels
  • - Teamwork, project management skills, and creativity are a must
  • - Possess a creative, positive and flexible attitude

Preferred

  • - Familiarity with AI writing tools is a plus

Benefits

  • - A generous discount on all Williams-Sonoma, Inc. brands
  • - A 401(k) plan and other investment opportunities
  • - Paid vacations, holidays, and time off to volunteer
  • - Health benefits, dental and vision insurance, including same-sex domestic partner benefits
  • - Tax-free commuter benefits
  • - A wellness program that supports your physical, financial, and emotional health
  • - In-person and online learning opportunities through WSI University
  • - Cross-brand and cross-function career opportunities
  • - Resources for self-development
  • - Advisor (Mentor) program
West Elm logo

West Elm

At west elm, we make it simple to express your personal style at home with unique, affordable, authentic, responsible products.We're always hunting for treasure. We love finding smart, imaginative people who feel a connection to us, our customers and our stories. We're tirelessly seeking out new ways to inspire our customers, whether it's creating in-store installations, sharing styling tips, hosting ETSY events, developing collaborations with artists or discovering hand-crafted treasures from far-flung places. We bring our product to life in our customers' homes and we work hard to make their self expression easy.We look for: — Entrepreneurial spirit — Innovation — Creativity — Collaboration — Ability to appreciate, inspire and be inspired by others — A connection to the neighborhood and its local treasures — A passion for helping people express their style and tell their story at home — A love of connecting to customers through selling and service — A willingness to dig in and contribute — Excitement about the opportunity to make great things happen for the customer and for our brand

Founded in 2002
1.8K employees (792 in marketing)

Traffic Signals

Monthly Visitors
81.8K
Traffic Source Mix
Search
36.9%
Direct
52.7%
Referral
8.5%
Social
1.5%
Paid
0.3%

Headcount Trend

Current headcount: ~1.8K

Marketing Team

Marketing Team Size
209 (12% of company)
Median Career Experience
12 years
Median Tenure
4.6 years
Marketing Roles Posted (Last 30 Days)
1

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