Responsibilities

• Execute complex, multi-channel (email, SMS, omni-channel) campaigns within our Marketing Automation Platform Customer Decision Hub (CDH), owning end-to-end performance from setup through optimization.
• Analyze campaign performance data to uncover opportunities in targeting, messaging, and channel mix that improve engagement and revenue.
• Optimize omni-channel journeys using behavioral triggers and personalization across email, SMS, and other owned channels.
• Leverage CDH's AI and self-learning algorithms, validating that recommendations align with best practices and monitoring real-time next-best-action results.
• Partner cross-functionally with Marketing teams to ensure brand consistency and share insights with leadership.
• Maintain expertise in email marketing and omni-channel nurture strategies and best practices. Validate that Customer Decision Hub's AI recommendations and campaign optimizations align with industry standards and proven strategies. Flag when AI optimization patterns might violate best practices (frequency, send time patterns, segmentation logic) and recommend adjustments.
• Validate segment accuracy, flag data quality issues or false signals that impact campaign performance, and escalate to the marketing contact data team for resolution.
• Maintain deep hands-on expertise in CDH. Stay current on platform capabilities, integrations, and best practices. Identify optimization opportunities within the platform and escalate recommendations to leadership.

Requirements

• You bring 6-8 years of experience in lifecycle email marketing within B2B tech, with a track record of driving revenue through owned channels.
• You have deep knowledge of nurture strategy, frequency capping, send-time optimization, and segmentation logic.
• Experience with campaign hierarchy (program codes, tracking, reporting, and attribution)
• You have expert-level knowledge of marketing automation platforms (CDH preferred, or Marketo, HubSpot, Eloqua) and CRM systems (Sales Automation preferred, or a CRM like SFDC), including campaign hierarchy structures.
• You're comfortable interpreting dashboards in Power BI or similar BI tools to translate data into optimization recommendations.
• You have experience building workflow automation and leveraging AI tools for content generation and testing.
• You have working knowledge of APIs and system integrations connecting a marketing automation platform to CRM and other internal systems.
• You understand omni-channel journey orchestration across email, SMS, push, and in-app messaging.
• You think strategically about the full customer lifecycle, from acquisition through renewal.

Preferred

• CDH preferred, or Marketo, HubSpot, Eloqua

Benefits

• Gartner Analyst acclaimed technology leadership across our categories of products
• Continuous learning and development opportunities
• An innovative, inclusive, agile, flexible, and fun work environment