Education Marketing Manager

Responsibilities

• Develop and execute integrated marketing strategies that support awareness, lead generation, recruitment, enrollment, and yield goals.
• Serve as the primary marketing partner for assigned academic and enrollment stakeholders, translating priorities into actionable campaigns and initiatives.
• Collaborate closely with Admissions to support recruitment strategies and optimize the prospective student journey.
• Create audience-focused messaging and campaigns for prospective students and key influencers, including parents, pastors, churches, alumni, and other constituents.
• Coordinate integrated marketing efforts across creative, digital marketing, social media, web, video, communications, radio, CRM/email, and Business Intelligence teams.
• Analyze market research, enrollment data, audience insights, and campaign performance to identify opportunities and improve results.
• Oversee development of marketing and recruitment materials while ensuring consistency with Moody's brand standards.
• Support digital and web strategies to ensure program content remains current, engaging, and aligned with recruitment priorities.
• Manage assigned budgets and vendor relationships, ensuring resources are used effectively to achieve strategic objectives.
• Identify and develop student, faculty, alumni, and program stories that demonstrate the distinct value of a Moody education.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 4 to 6 years of professional marketing experience.
• Strong written and verbal communication skills.
• Experience developing and executing integrated marketing campaigns.
• Digital marketing and audience segmentation experience.
• Experience using data and performance metrics to guide marketing decisions.
• Strong strategic planning, organization, and project management skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Demonstrated success building collaborative relationships across teams and stakeholders.
• Strong attention to detail with the ability to maintain a strategic perspective.

Preferred

• Higher education or enrollment marketing experience.
• Experience marketing to prospective students and their families.
• Experience managing marketing budgets and vendor or agency relationships.
• Experience serving within a Christian ministry, university, or mission-driven organization.

Benefits

• Medical and dental coverage available on your first day of employment
• Generous paid time off, including holidays, vacation, personal, and sick leave
• 403(b) retirement savings plan
• Employer retirement contribution program
• Company-paid and optional life insurance benefits
• Wellness incentives and complimentary membership to the Solheim Athletic Center
• Optional benefits including:
• Vision coverage
• Transit benefit
• Health Care Spending Account (FSA)