Responsibilities

• Collaborate with Marketing and Business Development colleagues to develop and execute content for the firm’s website, practices, industries, and other channels.
• Serve as a trusted editorial partner to attorneys firmwide, guiding content through the editorial process and maintaining high editorial standards with an expert audience.
• Review and edit client alerts, articles, and other thought leadership content prior to publication, evaluating each for brand alignment, web style, SEO optimization, and substantive quality, including identifying content that warrants greater balance, nuance, or expansion.
• Flag content issues, including legal, reputational, or editorial concerns, and escalate appropriately to ensure timely resolution before publication.
• Research, write, and edit timely, on-brand content—including, but not limited to, thought leadership, website content, client stories, presentations, video scripts, brochures, and similar materials—that aligns with the firm’s brand voice and supports business objectives for clients and prospects.
• Develop marquee thought leadership that creates visibility for the firm and its key industries, and partner with marketing colleagues to build and execute integrated campaigns that amplify reach and impact.
• Interview attorneys and subject-matter experts to translate their legal insight into thought leadership.
• Manage editorial calendars across practices and industries, managing timing, themes, content pipeline, and cross-functional dependencies to ensure a consistent cadence of high-quality content.
• Proactively prepare thought leadership recommendations based on NP’s strategic plan and market demands.
• Partner with digital marketing colleagues to identify SEO opportunities, optimize existing content, and ensure new content is built with search performance.