Editorial & Audience Growth Lead

New York City, NY (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

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Job Summary

Drive audience growth and reader engagement for a global digital news brand by integrating data-informed editorial decisions, AI-enabled workflows, and cross-channel distribution to diversify traffic and scale impact.

  • Growth & retention: push month-over-month audience growth and loyalty across platforms through a data-informed editorial cadence.
  • Editorial leadership & standards: lead editors, uphold quality, and align output with growth KPIs while scaling with AI tooling.
  • Analytics-driven coverage: spot high-potential topics and pivot coverage to maximize reach using GA4, Chartbeat, Exploding Topics, and similar signals.

Job Description

Responsibilities

  • Audience Growth & Retention : Develop and implement a comprehensive strategy to drive consistent month-over-month growth in unique visitors and loyal readers.
  • Strategic Leadership & Talent Development : Recruit, coach and manage a team of editors and reporters, aligning their daily output with broader growth KPIs and brand objectives in a fast-paced digital environment.
  • Data-Driven Editorial : Utilize analytics and BI (GA4, Chartbeat, Exploding Topics, etc.) to identify high-performing content trends and pivot coverage to maximize reach and engagement.
  • Standards & Innovation : Refine and ensure editorial standards are maintained while integrating AI tools to optimize workflows and scale content production, without sacrificing quality.
  • Multi-Platform Distribution : Collaborate with other departments to refine SEO, newsletter, and social media strategies to ensure a diversified and resilient traffic mix.

Requirements

  • Growth Track Record : Proven experience (3+ years preferred) in a digital news environment with a demonstrable history of growing audience.
  • Editorial Leadership : At least 1 year of experience directly managing an editorial team and overseeing a high-volume publishing calendar.
  • Strategic Mindset : Deep understanding of the modern digital ecosystem, including AI, SEO, algorithmic discovery (Google News/Discover) and social distribution.
  • Tech Savvy : Fluency with AI tools in a journalism context to drive efficiency and audience insights.
  • Strong News Judgment : Sharp editorial instincts with the ability to spot stories that will resonate globally.
  • Communication : Exceptional written and verbal skills and the ability to lead teams across multiple locations/time zones.

Preferred

  • Topical Knowledge : A strong background in business, finance, technology, or global macro-affairs news coverage.
  • SEO : Advanced knowledge of SEO-driven editorial strategy and keyword research.
  • International Experience : Familiarity with managing multi-site or global newsrooms.

Benefits

  • Strategic Impact : The opportunity to collaboratively shape the editorial and growth direction of a global media brand.
  • Dynamic Culture: A collaborative, mission-driven environment in an active scaling phase.
  • Flexibility : Hybrid work arrangements as an option.
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IBT Media

2.1 Glassdoor

Under the umbrella of IBT Media, IBTimes launched in 2005 to connect the dots around the world to fuel your passion for news and ability to make informed decisions. IBTimes has a vision to document the unfolding story of the global economy in ways radically different from other publishers at the time. While there were some publishers that covered business in various geographies, it was often done through the perspective of their home countries, missing nuance and important detail to make the coverage locally relevant. With constant innovation, we are ensuring that whether by website, app, newsletter or feed, you have access to global information that moves your world.Recognizing the incomplete narrative, IBT quickly launched foreign editions, not only to report news back to New York, but to become an indispensable tool to serve local economies and businesses as well. Now, under new management, IBT Media is upholding that philosophy and focused on engaging a new generation of readers with content that speaks to their interests, analysis that serve their businesses, and insight to make sense of a globally connected world.

Founded in 2005
New York, New York, USA
141 employees (62 in marketing)
17% recommend to a friend
16% CEO approval

Traffic Signals

Monthly Visitors
1.6K
Traffic Source Mix
Search
37.7%
Direct
38.8%
Referral
13.5%
Social
6.7%
Paid
1.9%

Headcount Trend

Current headcount: ~142

Marketing Team

Marketing Team Size
58 (41% of company)
Marketing Roles Posted (Last 30 Days)
1

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