Responsibilities

• Build and manage a centralized, multi-quarter testing roadmap; shift the program from reactive "one-off" tests to a proactive strategy focused on optimization, personalization and long-term sales growth in close partnership with our Site Merch and Personalization leads
• Establish a rigorous framework for assessing optimization opportunities; use a "Value vs. Effort" scoring model to ensure resources are focused on the initiatives with the highest potential for impact on dish.com and sling.com
• Lead cross-functional workshops with cross functional teams to translate business pain points into sophisticated A/B and multivariate test plans that yield statistically significant and actionable results
• Direct the sales funnel analysis, identifying drop-off points and friction in the user journey; leverage Quantum Metric and Adobe Target to identify opportunities to improve performance and test into those strategies
• Spearhead a high-visibility cross-functional workstream dedicated to conversion improvement; act as the primary bridge between operations teams and stakeholders to ensure strategic alignment
• Ensure we are fully utilizing our MarTech stack by partnering across teams, and staying ahead of industry trends in AI optimization
• Serve as the internal evangelist for a "test-and-learn" culture, sharing insights and best practices across the organization to ensure that every digital touchpoint is informed by data

Requirements

• Bachelor’s degree in a quantitative or business field (Marketing, Statistics, Economics, etc.).
• 6+ years of experience in digital marketing or e-commerce, with at least 3 years specifically dedicated to Conversion Rate Optimization (CRO) and A/B testing leadership on high-traffic, enterprise-level web properties

Preferred

• An MBA or specialized certifications (e.g., CXL, Adobe Certified Expert) is highly preferred
• Fluency in modern UX/UI principles, mobile-first design, and emerging digital trends (AI-driven personalization) to ensure the optimization program remains industry-leading

Benefits

• We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: EchoStar Benefits.