Responsibilities

• Translate GTM priorities into ecommerce execution across software product pages, offers, merchandising, promotions, and conversion paths
• Drive adoption of approved webpage templates, components, and product page guidelines to improve consistency and scalability across digital experiences
• Support and optimize digital listings for software products to ensure accurate product data, strong content quality, and alignment with templates, standards, and internal guidelines
• Partner with Product Marketing, Digital Experience, Global Sales & Customer Success, Xcelerator Ecosystem and Marketplace, Content Strategy, Digital Engagement Center, and Data & Analytics teams to ensure digital store experiences are integrated into campaign and program execution
• Support execution of the full digital path to purchase, including demos, trials, nurture paths, buyer guides, review sites, and add-to-cart/checkout readiness
• Track funnel performance, identify drop-offs, and support optimization through testing, reporting, and continuous improvement
• Establish and follow governance standards for ecommerce execution, including product page requirements, offer structures, promotion rules, and global vs. regional execution guardrails
• Document repeatable standards, playbooks, and test-and-learn outcomes to improve predictability, speed, and quality across products and regions
• Operate with agility and a revenue-focused GTM approach, adapting quickly to business priorities while staying focused on conversion, pipeline contribution, and digital revenue impact
• Align and collaborate across multiple teams to ensure cohesive digital experiences that support revenue growth