DTC Ecommerce Growth Lead (Contract)
Bulletproof 360
USA (Remote)
$50/hr - $75/hrIn-houseContractSenior level8+ years exp.
2 days ago
Ecommerce Specialist - Shopify & CRO
Plainview, NY (Hybrid)
$80K/yr – $90K/yrMid Level3+ years expFull time
Posted 2 weeks ago
Job Summary
Own day-to-day Shopify operations and CRO-driven page development across two DTC brands, guiding testing, analytics, and iterative improvements.
- Lead end-to-end Shopify and landing page work, including theme, apps, and tracking
- Drive CRO experiments from ideation to rollout using data and analytics
- Collaborate with Ecommerce Manager to set priorities and ship improvements
Job Description
Responsibilities
- Run day-to-day Shopify operations for both brand sites
- Do custom theme development: Liquid, CSS/JS, and section and template customization in Online Store 2.0
- Build marketing and product landing pages end to end in Replo, including buy boxes connected to real variants and selling plans
- Keep our app stack running well (Rebuy, Aftersell, Videowise, subscription apps and more), and fix problems yourself when they come up
- Track down broken links, layout bugs and tracking gaps (GTM, pixels, event firing) before they cost us sales
- Launch A/B tests and landing page variants, then roll out the winners
- Bring your own test ideas, drawn from analytics, session recordings and funnel data. Don't just build what you're handed.
- Watch the data for anomalies and drop-offs, and raise a flag when you see one
- QA every page, offer and funnel on desktop and mobile before it goes live
- Work directly with our Ecommerce Manager to set priorities and get things shipped
Requirements
- 3–5 years of hands-on Shopify experience (theme editor, Liquid, OS 2.0)
- Real CRO experience: you've launched tests, iterated on pages, and can read the results
- Experience with Replo or a similar page builder
- HTML/CSS/JS skills for custom theme and page work
- Working knowledge of GTM, pixels, and debugging ecommerce tracking and attribution
- Comfort setting up and troubleshooting Shopify apps on your own
- A sharp eye for detail, and the ability to handle several requests at once while priorities shift
Preferred
- - You build with AI. If you've shipped landing pages using Claude Code, Cursor or a similar tool, show us. We want to see it.
- - A DTC, supplement or wellness ecommerce background
- - Experience with subscriptions, selling plans and recurring-revenue funnels
Benefits
- Performance bonus opportunity
- Full Benefits Package: Medical, dental, vision, and 401(k)
- Real ownership of a growing CRO program
- A collaborative, supportive team environment
- Multiple brands, meaningful traffic, and visible business impact
Purity Products
Everything we do at Purity Products is guided by 3 co-equal values: a commitment to customer satisfaction, a dedication to quality, and the relentless pursuit of sound nutritional science.Customer Satisfaction: In the 25+ years Purity Products has been in business, we have reached over 3 million people with our unique nutritional supplements. Many of those people have become longtime customers who are part of our Super Saver delivery program that makes sure they receive a steady supply of their favorite Purity formulas at discounts of up to 27%. Our dedicated team of customer service experts is trained to give you product advice, answer your questions, and make sure you are 100% happy with your Purity Products experience.Quality: We do everything possible to bring you the highest quality products manufactured using the strictest standards for safety and potency. We have a special department that monitors all of our products and procedures, and we hold our supply partners to the same principles that we adhere to. To read more about our Quality Assurance procedures, click here.Nutritional Science: Since its inception, Purity Products has pursued sound nutritional science with a passion. Every one of our formulas is designed with a purpose: to enhance healthy living. We use ingredients that are backed by clinical research, blended together for synergistic effect. That’s why you will see patented forms of various ingredients in many of our products. These patented nutrients are developed by scientists to unlock the most powerful version of that nutrient. Not all versions of a vitamin, mineral, or plant-based extracts are created equally. Some are more bioavailable than other forms, some are more potent, and some are harvested using methods that are better for the environment. If an ingredient is in a Purity Products supplement, it was chosen to give you the best nutritional experience available.
Salaries
Posted range
$80K/yr – $90K/yr
Taken straight from the job posting.
Ecommerce Marketing median pay in the United States
Most pay falls between $75K and $130K. Based on 549 salaries.
Marketing Team
Marketing Team Size
9 (10% of company)
Median Tenure
4 years
Marketing Roles Posted (Last 30 Days)
3
Traffic Signals
Monthly Visitors
110.6K
Monthly Google Ads Budget
$19.7K
Traffic Source Mix
Search
35.6%
Direct
53.7%
Referral
3.7%
Social
5.6%
Paid
1.3%
Headcount Trend
Current headcount: ~93
News about Purity Products
Links
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