Manager, Commerce Search

Responsibilities

• Lead the day-to-day strategy, hands-on activation, management, and optimization of retail search campaigns, with a strong focus on Walmart Connect.
• Personally build, launch, manage, and optimize Walmart retail search campaigns from campaign setup through ongoing optimization and reporting.
• Develop sophisticated keyword, search term, product targeting, bidding, budget allocation, and campaign-structure strategies.
• Manage campaigns across Walmart Connect and Amazon Ads, with additional retailer experience across Instacart, Target, Kroger, or other retail media networks considered valuable.
• Own campaign setup, QA, pacing, budget management, bid changes, keyword optimization, product targeting, troubleshooting, and ongoing performance management.
• Analyze search-query and keyword performance to identify opportunities for expansion, negative targeting, bid adjustments, and improved efficiency.
• Identify opportunities to increase product discoverability, search visibility, conversion, sales growth, and return on advertising investment.
• Manage retail search across large product assortments while balancing brand, category, SKU, and business priorities.
• Translate client objectives into executable retail search strategies and optimization plans.
• Walmart Retail Search Expertise – Serve as a hands-on Walmart retail search practitioner, with the ability to directly manage and optimize campaigns rather than solely providing strategic oversight.

Requirements

• 4+ years of retail media/search experience with significant hands-on responsibility for campaign activation and optimization.
• Deep, direct experience managing Walmart retail search campaigns within Walmart Connect.
• Demonstrated ability to personally build, launch, optimize, troubleshoot, and scale Walmart campaigns, rather than only supervising campaign teams.
• Strong experience with retail search campaign architecture, keyword and search-term strategy, product targeting, bidding, budget allocation, pacing, and optimization.
• Experience using retailer and SKU/product-level performance data to make campaign optimization decisions.
• Strong understanding of retail search performance metrics, including ROAS, ACOS, TACOS, CPC, CTR, conversion rate, and sales performance.
• Hands-on experience with Amazon Ads is strongly preferred, particularly for candidates who have managed retail search across both Walmart and Amazon.
• Experience working with retail media technology such as Pacvue, Skai, or comparable campaign management platforms.
• Ability to independently diagnose campaign performance issues and translate findings into specific optimization actions.
• Strong analytical skills and the ability to turn complex performance data into clear client recommendations.

Preferred

• Experience managing Walmart retail search at meaningful scale, including complex campaigns and/or large product assortments.
• Strong hands-on experience across both Walmart Connect and Amazon Ads.
• Experience with additional retail media networks such as Instacart, Target, Kroger, or comparable platforms.
• Experience managing Sponsored Products, Sponsored Brands, or equivalent retailer search formats at scale.
• Strong understanding of the relationship between paid retail search, organic visibility, retail readiness, product detail pages, inventory, pricing, promotions, and total sales performance.
• Experience analyzing retail media beyond last-click ROAS, including incrementality, profitability, and broader commerce outcomes.
• Experience mentoring junior activation talent while continuing to personally manage campaign strategy and optimization.
• Familiarity with broader commerce media, offsite retail media, and cross-channel measurement.

Benefits

• Life at WPP Media & Benefits
• Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.