eCommerce Specialist

Coppell, TX (On-site)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own the catalog and marketplace growth engine by optimizing product listings, ensuring searchable catalogs, and coordinating cross-functional teams to improve search, conversion, and category relevance on all marketplaces.

  • Own product listings and catalog organization to maximize findability and conversion.
  • Collaborate with Commercial Data Analyst, E-Commerce Marketing, Product, and Sales to identify marketplace opportunities and resolve issues.
  • Drive marketplace strategy across promotions, ranking, and CRO through data-informed experiments.

Job Description

Own the catalog and marketplace growth engine by optimizing product listings, ensuring searchable catalogs, and coordinating cross-functional teams to improve search, conversion, and category relevance on all marketplaces.

  • Manage product listings on all third-party websites
  • Update and add new products to increase our product selection
  • Develop strategic plans for leveraging marketplaces to grow business, with a focus on sales trends, promotional opportunities, marketing activities, search ranking improvements, and conversion rate optimization
  • Monitor and report on performance metrics, sales, competitive listings, and pricing
  • Work closely with Commercial Data Analyst to identify opportunities in products, services, and any marketplace issues to resolve them accordingly
  • Ensure all products in catalogs are fully searchable online
  • Categorical organization and apply website attributes that make our products easy to find
  • Perform optimization of products to increase conversion rate
  • Work closely with E-Commerce Marketing Manager for website content and search engine optimization & strategy
  • Work closely with Marketing Manager, Product Manager, and Sales Directors
  • Collaboration with other departments to understand and optimize the content of our websites for client reach and relevance
  • Organize our websites to make products easy to search for and find
GME Supply logo

GME Supply

GME Supply Company is a worldwide distributor and supplier of contractor equipment and industrial supplies for tower and steel maintenance and installation, oil and gas, wind generation, roofing, maintenance, and more. We distribute a complete line of industrial supplies, personal protective equipment (PPE), fall protection safety equipment, rigging, professional tools, and related products for commercial and industrial applications.We carry thousands of products from brands like Falltech, Elk River, DBI Sala, Miller, MSA, Petzl, Klein Tools, PMI, Ergodyne, AB Chance, and Dutton Lainson, just to name a few.We combine industry knowledge with professional experience that allows us to understand the specialized needs of your company and provide custom solutions. GME Supply Company is your trusted resource for expert advice and superior service.

Founded in 2005
Columbia, Missouri, USA
124 employees (6 in marketing)

Traffic Signals

Monthly Visitors
86.5K
Monthly Google Ads Budget
$19K
Traffic Source Mix
Search
81.1%
Direct
10.1%
Referral
1.9%
Social
2.7%
Paid
1%

Headcount Trend

Current headcount: ~125

Marketing Team

Marketing Team Size
6 (5% of company)

Funding

Last Raise
Private Equity, 6 years ago

Funding History

  • Dec 2019
    Private Equity